{"id":4053,"date":"2024-01-03T08:00:07","date_gmt":"2024-01-03T07:00:07","guid":{"rendered":"https:\/\/metarom.eu\/?post_type=app_blog_post&p=4053"},"modified":"2024-01-31T15:52:31","modified_gmt":"2024-01-31T14:52:31","slug":"beer-flavors","status":"publish","type":"app_blog_post","link":"https:\/\/metarom.eu\/en\/actualites\/beer-flavors\/","title":{"rendered":"Discover our flavors beers"},"content":{"rendered":"\n

Sublimez vos gammes de bi\u00e8res gr\u00e2ce \u00e0 des ar\u00f4mes in\u00e9dits<\/h2>\n\n

En 2023, la bi\u00e8re est devenue la boisson alcoolis\u00e9e la plus consomm\u00e9e des Fran\u00e7ais, en d\u00e9tr\u00f4nant le vin. En cons\u00e9quence, le march\u00e9 de la bi\u00e8re repr\u00e9sente un enjeu strat\u00e9gique majeur pour les professionnels de l\u2019industrie agroalimentaire. Toutefois, la bi\u00e8re est une industrie complexe, car elle \u00e9volue constamment et se r\u00e9v\u00e8le extr\u00eamement concurrentielle. Lorsqu\u2019on envisage de cr\u00e9er une nouvelle marque ou une gamme de bi\u00e8res, il est donc important de comprendre ce march\u00e9 afin d\u2019\u00eatre certain de d\u00e9velopper un produit aux ar\u00f4mes et aux saveurs correspondant \u00e0 ses diverses cibles.<\/p>\n\n

C\u2019est pourquoi Metarom, sp\u00e9cialiste des ar\u00f4mes<\/a> destin\u00e9s aux industriels, vous pr\u00e9sente les grandes tendances de consommation du moment dans l\u2019univers de la bi\u00e8re.<\/p>\n\n

La bi\u00e8re\u00a0: un march\u00e9 aux multiples facettes<\/h2>\n\n

Depuis une dizaine d\u2019ann\u00e9es, le march\u00e9 de la bi\u00e8re est en plein essor en France. Or, cela n\u2019a rien d\u2019\u00e9tonnant, car cette boisson, aux origines populaires, a su se r\u00e9inventer pour jouer d\u00e9sormais sur tous les tableaux.<\/p>\n\n

La bi\u00e8re\u00a0: une boisson plus complexe qu\u2019on ne l\u2019imagine<\/h2>\n\n

Si la bi\u00e8re blonde traditionnelle a toujours tenu une place importante sur le march\u00e9 des boissons alcoolis\u00e9es, ses d\u00e9clinaisons plus subtiles ne restaient consomm\u00e9es que par quelques connaisseurs il y a encore une dizaine d\u2019ann\u00e9es. Aujourd\u2019hui, les bi\u00e8res blanches, ambr\u00e9es, d\u2019abbaye, IPA, brunes\u2026 gagnent de plus en plus en popularit\u00e9 et d\u00e9montrent toute la complexit\u00e9 de cette boisson fra\u00eeche.<\/p>\n\n

L\u2019enjeu pour les industriels qui souhaitent d\u00e9cliner leurs gammes de bi\u00e8res r\u00e9side donc d\u00e9sormais dans la s\u00e9lection d\u2019ar\u00f4mes complexes (bois\u00e9, poivre, gingembre\u2026) qui sauront correspondre aux palais aff\u00fbt\u00e9s des connaisseurs comme \u00e0 ceux des consommateurs de bi\u00e8re plus ponctuels.<\/p>\n\n

<\/span>\"verre
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<\/p>\n<\/div><\/div>\n\n

La mont\u00e9e en puissance des bi\u00e8res sans alcool aux ar\u00f4mes fruit\u00e9s<\/h2>\n\n

L\u2019autre grand ph\u00e9nom\u00e8ne qui participe au succ\u00e8s de cette boisson en France, c\u2019est l\u2019\u00e9mergence des bi\u00e8res sans alcool. La bi\u00e8re sans alcool convainc de plus en plus les Fran\u00e7ais, car elle leur permet de pr\u00e9server leur sant\u00e9 et leur bien-\u00eatre, sans se priver du go\u00fbt mythique de la boisson houblonn\u00e9e.<\/p>\n\n

Ce ph\u00e9nom\u00e8ne de la bi\u00e8re 0,0\u00a0% \u00e0 aussi ouvert la porte \u00e0 une nouvelle tendance, celle des bi\u00e8res fruit\u00e9es. Ces nouvelles boissons, qui font presque passer la bi\u00e8re dans la cat\u00e9gorie des soft drinks, ouvrent la porte \u00e0 une infinit\u00e9 d\u2019ar\u00f4mes et d\u2019associations. Ainsi, les bi\u00e8res aux ar\u00f4mes d\u2019agrumes (citron, citron vert, orange\u2026), de fruits rouges (cerise, framboise\u2026) ou encore de fruits exotiques (ananas\u2026), s\u00e9duisent de plus en plus de consommateurs.<\/p>\n\n

Les bi\u00e8res aromatis\u00e9es spirits & cocktail\u00a0: ar\u00f4mes et associations extravagants<\/h2>\n\n

Enfin, m\u00eame si la tendance n\u2019est pas nouvelle, les bi\u00e8res aromatis\u00e9es spirits & cocktail restent tr\u00e8s appr\u00e9ci\u00e9es des consommateurs. Ces associations de bi\u00e8re avec d\u2019autres ar\u00f4mes alcoolis\u00e9s (gin, rhum, tequila\u2026) et d\u2019ar\u00f4mes aux notes fruit\u00e9es garantissent des exp\u00e9riences gustatives toujours plus audacieuses.<\/p>\n\n

Vous souhaitez d\u00e9velopper une nouvelle gamme de bi\u00e8res (avec ou sans alcool) proposant des ar\u00f4mes traditionnels ou audacieux\u2009? Nous vous accompagnons<\/a> dans le d\u00e9veloppement d\u2019ar\u00f4mes qui sauront sublimer vos produits.<\/p>\n","protected":false},"featured_media":4016,"template":"","class_list":["post-4053","app_blog_post","type-app_blog_post","status-publish","has-post-thumbnail","hentry","app_blog_post_theme-flavours"],"acf":{"related_author":null},"yoast_head":"\nDiscover our flavors for the beer range | Metarom<\/title>\n<meta name=\"description\" content=\"Discover our flavours specially designed to enhance and sublimate your range of beers, with or without alcohol.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metarom.eu\/en\/actualites\/beer-flavors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover our flavors for the beer range | Metarom\" \/>\n<meta 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