{"id":4802,"date":"2024-07-12T15:45:46","date_gmt":"2024-07-12T13:45:46","guid":{"rendered":"https:\/\/metarom.eu\/?post_type=app_blog_post&#038;p=4802"},"modified":"2026-11-10T14:24:43","modified_gmt":"2026-11-10T13:24:43","slug":"soft-drinks","status":"publish","type":"app_blog_post","link":"https:\/\/metarom.eu\/en\/actualites\/soft-drinks\/","title":{"rendered":"The soft drinks market: a growing trend"},"content":{"rendered":"<p><!--\nWORDPRESS INTEGRATION\nPaste this entire file into a Custom HTML block in the existing English article.\nKeep the current URL https:\/\/metarom.eu\/en\/actualites\/soft-drinks\/.\nManage the H1, cover image, author, header, and footer in WordPress.\n\nWORDPRESS SEO FIELDS\nH1: The Growing Soft Drinks Market\nFocus keyphrase: soft drinks market\nSEO title: Soft Drinks Market Trends and Flavorings | Metarom\nMeta description: Explore the soft drinks market in France, emerging flavor profiles, and formulation challenges for lower-sugar and functional beverages.\n\nBEFORE PUBLISHING\nThe update date follows the French source. Adjust it if the English version goes live on a different date.\nThe proposed quote remains in an HTML comment in section 03 pending approval.\n--><\/p>\n<style>\n#metarom-brsa.metarom-brsa {\n  --brsa-ink: #f4f3f0;\n  --brsa-muted: #d7c7b9;\n  --brsa-orange: #ff7600;\n  --brsa-peach: #ffab6a;\n  --brsa-bg: #24140d;\n  --brsa-panel: #2f1c12;\n  --brsa-deep: #190c06;\n  --brsa-line: rgba(244, 243, 240, .19);\n  --brsa-head: 'Cocogoose Pro', 'Cocogoose', Arial, sans-serif;\n  --brsa-body: 'Soleil', Arial, sans-serif;\n  position: relative !important;\n  left: 50% !important;\n  width: 100vw !important;\n  max-width: 100vw !important;\n  margin: 0 0 0 -50vw !important;\n  padding: 0 !important;\n  overflow: hidden !important;\n  background: var(--brsa-bg) !important;\n  color: var(--brsa-ink) !important;\n  font: 400 16px\/1.65 var(--brsa-body) !important;\n  text-align: left !important;\n}\n#metarom-brsa, #metarom-brsa * { box-sizing: border-box !important; }\n#metarom-brsa :where(section, div, figure, nav, aside, details, summary, ul, li, h2, h3, h4, p, blockquote, figcaption, small, table, span, time, a) {\n  min-width: 0 !important;\n  max-width: none !important;\n  margin: 0 !important;\n  padding: 0 !important;\n  float: none !important;\n  clear: none !important;\n  text-align: inherit !important;\n  text-indent: 0 !important;\n}\n#metarom-brsa :where(h2, h3, h4, p, li, a, summary, figcaption, small, span, time, em, strong) {\n  color: inherit !important;\n  letter-spacing: normal !important;\n  text-transform: none !important;\n}\n#metarom-brsa :where(a, li, h2, h3, h4, summary)::before,\n#metarom-brsa :where(a, li, h2, h3, h4)::after {\n  content: none !important;\n  display: none !important;\n}\n#metarom-brsa :is(p, li, a, small, summary, td, th) {\n  font-family: var(--brsa-body) !important;\n  font-size: inherit !important;\n  line-height: inherit !important;\n}\n#metarom-brsa :is(h2, h3, h4) {\n  font-family: var(--brsa-head) !important;\n  font-weight: 700 !important;\n  letter-spacing: -.025em !important;\n  line-height: 1.2 !important;\n}\n#metarom-brsa h2 { font-size: clamp(27px, 3.3vw, 44px) !important; 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}\n#metarom-brsa .brsa-challenges p { color: var(--brsa-muted) !important; }\n#metarom-brsa .brsa-quote {\n  margin-top: 32px !important;\n  padding: 24px 26px !important;\n  border-left: 3px solid var(--brsa-orange) !important;\n  border-radius: 0 14px 14px 0 !important;\n  background: var(--brsa-panel) !important;\n}\n#metarom-brsa .brsa-quote figcaption { margin-top: 12px !important; color: var(--brsa-muted) !important; }<\/p>\n<p>#metarom-brsa .brsa-table-scroll {\n  overflow: auto !important;\n  border: 1px solid var(--brsa-line) !important;\n  border-radius: 16px !important;\n  background: var(--brsa-bg) !important;\n}\n#metarom-brsa .brsa-table {\n  display: table !important;\n  width: 100% !important;\n  min-width: 820px !important;\n  border: 0 !important;\n  border-collapse: collapse !important;\n  table-layout: fixed !important;\n  font-size: 15px !important;\n}\n#metarom-brsa .brsa-table thead { display: table-header-group !important; }\n#metarom-brsa .brsa-table tbody { display: table-row-group !important; 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}<\/p>\n<p>#metarom-brsa .brsa-products {\n  display: grid !important;\n  grid-template-columns: repeat(3, minmax(0, 1fr)) !important;\n  gap: 16px !important;\n  margin: 22px 0 15px !important;\n  list-style: none !important;\n}\n#metarom-brsa .brsa-products a {\n  display: block !important;\n  height: 100% !important;\n  color: var(--brsa-ink) !important;\n  background: var(--brsa-panel) !important;\n  text-decoration: none !important;\n}\n#metarom-brsa .brsa-products a:hover { background: #3a2317 !important; }\n#metarom-brsa .brsa-products strong { display: block !important; margin: 6px 0 10px !important; }\n#metarom-brsa .brsa-products small { color: var(--brsa-peach) !important; font-size: 13px !important; }\n#metarom-brsa .brsa-product-links { display: flex !important; flex-wrap: wrap !important; gap: 10px 24px !important; }<\/p>\n<p>#metarom-brsa .brsa-faq details { border-bottom: 1px solid var(--brsa-line) !important; }\n#metarom-brsa .brsa-faq details:first-child { border-top: 1px solid var(--brsa-line) !important; }\n#metarom-brsa .brsa-faq summary {\n  display: flex !important;\n  justify-content: space-between !important;\n  align-items: center !important;\n  gap: 15px !important;\n  padding: 17px 0 !important;\n  list-style: none !important;\n  font-weight: 700 !important;\n  cursor: pointer !important;\n}\n#metarom-brsa .brsa-faq summary::marker { content: '' !important; }\n#metarom-brsa .brsa-faq summary::-webkit-details-marker { display: none !important; }\n#metarom-brsa .brsa-faq summary::after { content: '+' !important; color: var(--brsa-peach) !important; font-size: 24px !important; line-height: 1 !important; }\n#metarom-brsa .brsa-faq details[open] summary::after { content: '\u2212' !important; }\n#metarom-brsa .brsa-faq summary:hover { color: var(--brsa-peach) !important; }\n#metarom-brsa .brsa-faq details p { padding: 0 22px 18px 0 !important; color: var(--brsa-muted) !important; }\n#metarom-brsa .brsa-contact { background: var(--brsa-deep) !important; }\n#metarom-brsa .brsa-contact-actions {\n  display: flex !important;\n  flex-wrap: wrap !important;\n  align-items: center !important;\n  gap: 10px 24px !important;\n  margin-top: 20px !important;\n}\n#metarom-brsa .brsa-button {\n  display: inline-flex !important;\n  align-items: center !important;\n  min-height: 49px !important;\n  padding: 11px 18px !important;\n  border-radius: 10px !important;\n  background: var(--brsa-orange) !important;\n  color: var(--brsa-deep) !important;\n  font-weight: 700 !important;\n  text-decoration: none !important;\n}\n#metarom-brsa .brsa-button:hover { color: var(--brsa-deep) !important; background: var(--brsa-peach) !important; }<\/p>\n<p>@media (max-width: 1100px) {\n  #metarom-brsa .brsa-nav-inner { display: block !important; }\n  #metarom-brsa .brsa-nav-inner > .brsa-label { margin-top: 4px !important; }\n}\n@media (max-width: 960px) {\n  #metarom-brsa .brsa-flavors { grid-template-columns: repeat(3, minmax(0, 1fr)) !important; }\n  #metarom-brsa .brsa-split { grid-template-columns: 1fr !important; gap: 14px !important; }\n}\n@media (max-width: 895px) {\n  #metarom-brsa .brsa-scroll-hint { display: block !important; }\n}\n@media (max-width: 700px) {\n  #metarom-brsa .brsa-shell { width: calc(100% - 36px) !important; }\n  #metarom-brsa .brsa-hero-grid, #metarom-brsa .brsa-recap-list, #metarom-brsa .brsa-products { grid-template-columns: 1fr !important; }\n  #metarom-brsa .brsa-hero-image img { aspect-ratio: 2\/1 !important; }\n  #metarom-brsa .brsa-nav-list { display: grid !important; grid-template-columns: repeat(2, minmax(0, 1fr)) !important; }\n  #metarom-brsa .brsa-flavors { grid-template-columns: repeat(2, minmax(0, 1fr)) !important; }\n  #metarom-brsa .brsa-challenges li { grid-template-columns: 1fr !important; gap: 7px !important; }\n}\n@media (max-width: 440px) {\n  #metarom-brsa .brsa-flavors, #metarom-brsa .brsa-territories { grid-template-columns: 1fr !important; gap: 11px !important; }\n  #metarom-brsa .brsa-flavors li {\n    display: grid !important;\n    grid-template-columns: 42px minmax(0, 1fr) !important;\n    column-gap: 13px !important;\n    padding: 16px !important;\n  }\n  #metarom-brsa .brsa-flavor-icon { grid-row: 1\/3 !important; width: 42px !important; height: 42px !important; margin: 0 !important; }\n}\n@media (prefers-reduced-motion: reduce) {\n  #metarom-brsa * { transition: none !important; }\n}\n<\/style>\n<div id=\"metarom-brsa\" class=\"metarom-brsa\" lang=\"en-US\">\n<section class=\"brsa-band brsa-hero\" aria-labelledby=\"brsa-hero-title\">\n<div class=\"brsa-shell brsa-hero-grid\">\n<div>\n        <span class=\"brsa-label\">Metarom France \u00b7 Beverages<\/span><\/p>\n<h2 id=\"brsa-hero-title\">Understanding the <em>soft drinks market<\/em><\/h2>\n<div class=\"brsa-copy\">\n<p>Looking to enter the soft drinks market or refresh your product line? At Metarom, we develop <a href=\"https:\/\/metarom.eu\/en\/segments\/beverages\/\">flavorings for beverages<\/a> and food products. Explore flavor profiles and formulation challenges to consider as you develop your next beverage.<\/p>\n<\/p><\/div>\n<div class=\"brsa-meta\">\n          <span>Published on <time datetime=\"2024-07-12\">July 12, 2024<\/time> \u00b7 Updated on November 10, 2026<\/span><br \/>\n          <span>Estimated reading time \u00b7 6 min<\/span>\n        <\/div>\n<\/p><\/div>\n<figure class=\"brsa-hero-image\">\n        <img loading=\"lazy\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2024\/07\/sans-titre-1.png\" width=\"600\" height=\"300\" alt=\"Two mocktails served in copper mugs with lime and mint\" decoding=\"async\"><br \/>\n      <\/figure>\n<\/p><\/div>\n<\/section>\n<aside class=\"brsa-recap\" aria-labelledby=\"brsa-recap-title\">\n<div class=\"brsa-shell\">\n<div class=\"brsa-recap-box\">\n<h2 id=\"brsa-recap-title\">Four key takeaways on the soft drinks market<\/h2>\n<ul class=\"brsa-recap-list\" role=\"list\">\n<li><span class=\"brsa-index\" aria-hidden=\"true\">01<\/span>\n<p><strong>More reasons to reach for a soft drink.<\/strong> Alongside drinks enjoyed for their taste, there are lower-sugar options and concepts focused on hydration or energy.<\/p>\n<\/li>\n<li><span class=\"brsa-index\" aria-hidden=\"true\">02<\/span>\n<p><strong>Demand for natural ingredients.<\/strong> Natural flavorings can help meet this demand.<\/p>\n<\/li>\n<li><span class=\"brsa-index\" aria-hidden=\"true\">03<\/span>\n<p><strong>More complex flavor profiles.<\/strong> Botanical, floral, and spicy notes like ginger, elderflower, and hibiscus give beverage developers more ways to create a distinctive taste.<\/p>\n<\/li>\n<li><span class=\"brsa-index\" aria-hidden=\"true\">04<\/span>\n<p><strong>Formulation changes can affect taste and texture.<\/strong> Reducing sugar can change mouthfeel. Adding functional ingredients can introduce off-notes that may need masking.<\/p>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/aside>\n<nav class=\"brsa-nav\" aria-label=\"Table of contents\">\n<div class=\"brsa-shell brsa-nav-inner\">\n      <span class=\"brsa-label\">Contents<\/span><\/p>\n<ul class=\"brsa-nav-list\" role=\"list\">\n<li><a class=\"brsa-nav-link\" href=\"#brsa-marche\"><span class=\"brsa-index\" aria-hidden=\"true\">01<\/span><span>The market<\/span><\/a><\/li>\n<li><a class=\"brsa-nav-link\" href=\"#brsa-aromes\"><span class=\"brsa-index\" aria-hidden=\"true\">02<\/span><span>Flavor profiles<\/span><\/a><\/li>\n<li><a class=\"brsa-nav-link\" href=\"#brsa-fonctionnelles\"><span class=\"brsa-index\" aria-hidden=\"true\">03<\/span><span>Functional beverages<\/span><\/a><\/li>\n<li><a class=\"brsa-nav-link\" href=\"#brsa-comparatif\"><span class=\"brsa-index\" aria-hidden=\"true\">04<\/span><span>Comparison<\/span><\/a><\/li>\n<li><a class=\"brsa-nav-link\" href=\"#brsa-sodas\"><span class=\"brsa-index\" aria-hidden=\"true\">05<\/span><span>Soda flavorings<\/span><\/a><\/li>\n<li><a class=\"brsa-nav-link\" href=\"#brsa-faq\"><span class=\"brsa-index\" aria-hidden=\"true\">06<\/span><span>FAQ<\/span><\/a><\/li>\n<\/ul><\/div>\n<\/nav>\n<section class=\"brsa-band\" id=\"brsa-marche\" aria-labelledby=\"brsa-marche-title\">\n<div class=\"brsa-shell brsa-split\">\n<div>\n        <span class=\"brsa-label\">01 \u00b7 The market<\/span><\/p>\n<h2 id=\"brsa-marche-title\">Why develop products for the soft drinks market?<\/h2>\n<\/p><\/div>\n<div class=\"brsa-copy\">\n<p>In France, the soft drinks market covers both carbonated and noncarbonated beverages, including colas, sodas, lemonades, iced teas, and flavored waters.<\/p>\n<p>Sweetened drinks share the market with options that meet different consumer preferences, including beverages with less sugar or an emphasis on natural ingredients. Functional beverages also broaden the range with products positioned around energy, focus, or relaxation.<\/p>\n<p>This variety gives manufacturers more ways to refresh their product lines with <a href=\"https:\/\/metarom.eu\/en\/segments\/brsa-soft-drinks-en\/\">soft drink flavorings<\/a> suited to each formulation.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"brsa-band brsa-alt\" id=\"brsa-aromes\" aria-labelledby=\"brsa-aromes-title\">\n<div class=\"brsa-shell\">\n      <span class=\"brsa-label\">02 \u00b7 Flavor profiles<\/span><\/p>\n<h2 class=\"brsa-heading\" id=\"brsa-aromes-title\">Soft drink flavor trends<\/h2>\n<div class=\"brsa-copy\">\n<p>In a competitive market, flavoring gives manufacturers a way to refresh their offerings in fermented beverages, iced teas, and flavored waters. Our soft drinks market research informs the flavor profiles we develop. Here are seven profiles to explore in 2025\u20132026.<\/p>\n<\/p><\/div>\n<ul class=\"brsa-flavors\" role=\"list\">\n<li class=\"brsa-card\">\n          <img decoding=\"async\" class=\"brsa-flavor-icon\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2024\/07\/apple.png\" width=\"48\" height=\"48\" alt=\"\" loading=\"lazy\"><\/p>\n<h3>Apple<\/h3>\n<p>A fresh, fruity note that works well in a wide range of beverage bases.<\/p>\n<\/li>\n<li class=\"brsa-card\">\n          <img decoding=\"async\" class=\"brsa-flavor-icon\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2024\/07\/baie.png\" width=\"48\" height=\"48\" alt=\"\" loading=\"lazy\"><\/p>\n<h3>Elderflower<\/h3>\n<p>A delicate floral profile.<\/p>\n<\/li>\n<li class=\"brsa-card\">\n          <img decoding=\"async\" class=\"brsa-flavor-icon\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2024\/07\/gingembre-1.png\" width=\"48\" height=\"48\" alt=\"\" loading=\"lazy\"><\/p>\n<h3>Ginger Beer<\/h3>\n<p>A warm, spicy kick for fermented beverages and mocktails.<\/p>\n<\/li>\n<li class=\"brsa-card\">\n          <img decoding=\"async\" class=\"brsa-flavor-icon\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2024\/07\/mangue-1.png\" width=\"48\" height=\"48\" alt=\"\" loading=\"lazy\"><\/p>\n<h3>Mango<\/h3>\n<p>A sweet tropical profile that pairs well with iced teas and flavored waters.<\/p>\n<\/li>\n<li class=\"brsa-card\">\n          <img decoding=\"async\" class=\"brsa-flavor-icon\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2024\/07\/cerises.png\" width=\"48\" height=\"48\" alt=\"\" loading=\"lazy\"><\/p>\n<h3>Cherry<\/h3>\n<p>A rich, sweet profile that adds depth to still or sparkling drinks and pairs well with other fruits.<\/p>\n<\/li>\n<li class=\"brsa-card\">\n          <img decoding=\"async\" class=\"brsa-flavor-icon\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2024\/07\/fruit-du-dragon-1.png\" width=\"48\" height=\"48\" alt=\"\" loading=\"lazy\"><\/p>\n<h3>Dragon Fruit<\/h3>\n<p>A tropical profile to explore for summer beverages.<\/p>\n<\/li>\n<li class=\"brsa-card\">\n          <img decoding=\"async\" class=\"brsa-flavor-icon\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2024\/07\/bleu-hibiscus.png\" width=\"48\" height=\"48\" alt=\"\" loading=\"lazy\"><\/p>\n<h3>Hibiscus<\/h3>\n<p>A slightly tart note for infusions and iced teas. Hibiscus is also known for its red color.<\/p>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section class=\"brsa-band\" id=\"brsa-fonctionnelles\" aria-labelledby=\"brsa-fonctionnelles-title\">\n<div class=\"brsa-shell\">\n      <span class=\"brsa-label\">03 \u00b7 Functional beverages<\/span><\/p>\n<h2 class=\"brsa-heading\" id=\"brsa-fonctionnelles-title\">Developing functional soft drinks<\/h2>\n<div class=\"brsa-copy\">\n<p>Some soft drinks contain ingredients such as electrolytes, adaptogens, or proteins suited to clear beverages. For R&amp;D teams, the challenge is to balance the flavor of these formulations, especially when those ingredients introduce bitterness or other off-notes.<\/p>\n<\/p><\/div>\n<div class=\"brsa-subsection\">\n<h3>Beverages for different times of day<\/h3>\n<div class=\"brsa-copy\">\n<p>Brands are exploring drinks designed for specific occasions, such as morning focus, an energy boost during the day, or winding down in the evening. These concepts often go hand in hand with interest in lower-sugar formulations.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"brsa-subsection\">\n<h3>Four concepts to explore<\/h3>\n<ul class=\"brsa-territories\" role=\"list\">\n<li class=\"brsa-card\">\n<h4>Everyday hydration<\/h4>\n<p>Waters lightly flavored with botanical extracts and formulated with electrolytes such as magnesium or potassium, with attention to sodium levels.<\/p>\n<\/li>\n<li class=\"brsa-card\">\n<h4>Focus and relaxation<\/h4>\n<p>Concepts that explore ingredients such as ashwagandha, maca, L-theanine, or GABA, depending on the intended positioning.<\/p>\n<\/li>\n<li class=\"brsa-card\">\n<h4>Mocktails and alcohol-free options for celebrations<\/h4>\n<p>Mocktails are part of the sober curious movement. Bitter, spicy, or fermented notes add depth to the drinking experience.<\/p>\n<\/li>\n<li class=\"brsa-card\">\n<h4>Clear protein drinks<\/h4>\n<p>Clear, fruit-flavored, ready-to-drink beverages made with whey protein isolates or hydrolyzed plant proteins. The format opens up occasions beyond the gym.<\/p>\n<\/li>\n<\/ul><\/div>\n<div class=\"brsa-subsection\">\n<h3>How do you balance the flavor of a functional beverage?<\/h3>\n<ul class=\"brsa-challenges\" role=\"list\">\n<li>\n<h4>Identify off-notes<\/h4>\n<p>Depending on the formulation, vitamins, minerals, botanical extracts, caffeine, or proteins can introduce bitterness, astringency, or metallic or earthy notes. An enjoyable taste gives consumers a reason to buy the drink again.<\/p>\n<\/li>\n<li>\n<h4>Reduce off-notes<\/h4>\n<p><strong>Acti\u2019Mask<\/strong> masking solutions help reduce off-notes associated with certain ingredients.<\/p>\n<\/li>\n<li>\n<h4>Restore flavor balance<\/h4>\n<p><strong>Acti\u2019Boost Sweet<\/strong> helps maintain perceived sweetness when you reduce the sugar in a formulation. Citrus, tropical fruit, or botanical notes can then give the beverage a flavor profile suited to the recipe.<\/p>\n<\/li>\n<\/ul><\/div>\n<p>      <!-- QUOTE PROPOSED BY YUMENS. Enable this block after the wording, name, job title, and LinkedIn link have been approved.\n      \n\n<figure class=\"brsa-quote\">\n        \n\n<blockquote>\n\n<p>\u201cIn the soft drinks market, taste is the ultimate test. Reducing sugar or adding minerals, vitamins, or plant proteins can immediately throw off the sensory balance. At Metarom, we go beyond adding a mango or ginger note. We develop solutions such as Acti\u2019Boost Sweet and Acti\u2019Mask to mask bitterness and restore the original taste experience while fully meeting our manufacturing customers\u2019 requirements.\u201d<\/p>\n\n<\/blockquote>\n\n\n        \n \n<figcaption>[Full name], [approved job title], Metarom Group. [LinkedIn link]<\/figcaption>\n \n\n      <\/figure>\n\n\n      -->\n    <\/div>\n<\/section>\n<section class=\"brsa-band brsa-alt\" id=\"brsa-comparatif\" aria-labelledby=\"brsa-comparatif-title\">\n<div class=\"brsa-shell\">\n      <span class=\"brsa-label\">04 \u00b7 Comparison<\/span><\/p>\n<h2 class=\"brsa-heading\" id=\"brsa-comparatif-title\">Emerging soft drinks and their formulation challenges<\/h2>\n<p class=\"brsa-scroll-hint\">Scroll horizontally to see all columns.<\/p>\n<div class=\"brsa-table-scroll\" role=\"region\" aria-labelledby=\"brsa-comparatif-title\" tabindex=\"0\">\n<table class=\"brsa-table\" aria-labelledby=\"brsa-comparatif-title\">\n<thead>\n<tr>\n<th scope=\"col\">Soft drink category<\/th>\n<th scope=\"col\">Consumer expectations<\/th>\n<th scope=\"col\">Flavor profiles<\/th>\n<th scope=\"col\">Formulation challenge<\/th>\n<th scope=\"col\">Metarom solution<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th scope=\"row\">Flavored waters and everyday hydration<\/th>\n<td>Subtle flavors, low-sugar formulations, and positioning around digestive wellness.<\/td>\n<td>Elderflower, hibiscus, cucumber and mint, or sweet pear.<\/td>\n<td>Limited body in very low-sugar formulations.<\/td>\n<td>Acti\u2019Boost Sweet to help maintain perceived sweetness.<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Functional beverages positioned around energy<\/th>\n<td>Interest in vitality and ingredients such as nootropics and adaptogens.<\/td>\n<td>Ginger, tart citrus, mango, or dragon fruit.<\/td>\n<td>Earthy or bitter aftertaste from botanical extracts or caffeine.<\/td>\n<td>Acti\u2019Mask to help reduce off-notes.<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Mocktails and alcohol-free options for celebrations<\/th>\n<td>An alcohol-free drink with a complex flavor profile.<\/td>\n<td>Woody or spicy notes, ginger, fermented apple, or bitter botanicals.<\/td>\n<td>Achieving flavor intensity and a lasting finish without ethanol.<\/td>\n<td>Custom flavor profiles and stable aromatic caramels.<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Clear protein drinks<\/th>\n<td>Drinks for occasions centered on recovery or satiety, with a light, refreshing mouthfeel.<\/td>\n<td>Black cherry, white peach, or tart red berries.<\/td>\n<td>Astringency and a lingering protein aftertaste.<\/td>\n<td>Acti\u2019Mask to help reduce off-notes.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"brsa-band\" id=\"brsa-sodas\" aria-labelledby=\"brsa-sodas-title\">\n<div class=\"brsa-shell\">\n      <span class=\"brsa-label\">05 \u00b7 Our catalog<\/span><\/p>\n<h2 class=\"brsa-heading\" id=\"brsa-sodas-title\">Our soda flavorings<\/h2>\n<ul class=\"brsa-products\" role=\"list\">\n<li><a class=\"brsa-card\" href=\"https:\/\/metarom.eu\/en\/produits\/cola-flavour-type-c\/\"><span class=\"brsa-index\">PEE0003<\/span><strong>Type C Cola Flavoring<\/strong><small>View product details<\/small><\/a><\/li>\n<li><a class=\"brsa-card\" href=\"https:\/\/metarom.eu\/en\/produits\/citrus-tonic-flavour\/\"><span class=\"brsa-index\">PE17113<\/span><strong>Citrus Tonic Flavoring<\/strong><small>View product details<\/small><\/a><\/li>\n<li><a class=\"brsa-card\" href=\"https:\/\/metarom.eu\/en\/produits\/energy-drink-flavour\/\"><span class=\"brsa-index\">PE16812<\/span><strong>Energy Drink Flavoring<\/strong><small>View product details<\/small><\/a><\/li>\n<\/ul>\n<div class=\"brsa-product-links\">\n        <a href=\"https:\/\/metarom.eu\/en\/note-aromatique\/sodas\/\">See all our soda flavorings<\/a><br \/>\n        <a href=\"https:\/\/metarom.eu\/en\/case-studies\/\">Explore our case studies<\/a>\n      <\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"brsa-band brsa-alt\" id=\"brsa-faq\" aria-labelledby=\"brsa-faq-title\">\n<div class=\"brsa-shell brsa-split\">\n<div>\n        <span class=\"brsa-label\">06 \u00b7 FAQ<\/span><\/p>\n<h2 id=\"brsa-faq-title\">Questions about flavoring soft drinks<\/h2>\n<\/p><\/div>\n<div class=\"brsa-faq\">\n<details>\n<summary>How can you reduce sugar in a soft drink while maintaining sweetness?<\/summary>\n<p>A flavoring solution such as Acti\u2019Boost Sweet helps maintain perceived sweetness in a lower-sugar formulation. If reducing sugar changes mouthfeel, you may also need to adjust the texture.<\/p>\n<\/details>\n<details>\n<summary>What flavors are worth exploring for soft drinks in 2025\u20132026?<\/summary>\n<p>Fruit and botanical pairings offer several possibilities. Try combining hibiscus, elderflower, or ginger with citrus such as yuzu or calamansi. Subtle fermented notes are another option for iced teas and flavored waters.<\/p>\n<\/details>\n<details>\n<summary>How can you reduce a metallic or astringent aftertaste in a functional beverage?<\/summary>\n<p>Depending on the formulation, minerals, vitamins, proteins, or botanical extracts may contribute to these off-notes. A masking solution such as Acti\u2019Mask can help reduce them in the finished beverage.<\/p>\n<\/details><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"brsa-band brsa-contact\" aria-labelledby=\"brsa-contact-title\">\n<div class=\"brsa-shell\">\n<h2 class=\"brsa-heading\" id=\"brsa-contact-title\">Developing a soft drink line?<\/h2>\n<div class=\"brsa-copy\">\n<p>Whether you\u2019re launching a product or reformulating an existing beverage, we can help you select and develop flavoring solutions for your formulation.<\/p>\n<\/p><\/div>\n<div class=\"brsa-contact-actions\">\n        <a class=\"brsa-button\" href=\"https:\/\/trends-metarom.eu\/en\/market-newsletter\/?utm_campaign=lettres_marches_2026&amp;utm_content=brsa&amp;utm_medium=article&amp;utm_source=metarom_site&amp;utm_term=en\">Download the Soft Drinks Market Newsletter<\/a><br \/>\n        <a href=\"https:\/\/metarom.eu\/en\/contact\/\">Let\u2019s talk about your project<\/a>\n      <\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n","protected":false},"featured_media":4797,"template":"","class_list":["post-4802","app_blog_post","type-app_blog_post","status-publish","has-post-thumbnail","hentry","app_blog_post_theme-aromes","app_blog_post_theme-flavours","app_blog_post_theme-beverages"],"acf":{"related_author":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The soft drinks market: a growing trend | Metarom<\/title>\n<meta name=\"description\" content=\"Soft drinks: Want to break into or maintain your position in this market? 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