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- Beers 0.0<\/a><\/li>\n\n\n\n
- Beers<\/a><\/li>\n\n\n\n
- Malted beverages<\/a><\/li>\n<\/ul>\n\n\n\n
In this article, you’ll discover the details of these different ranges, how they adapt to consumer expectations, our expertise in this sector and how we can support you in your projects.<\/p>\n\n\n\n
Healthy living, moderation and sustainability<\/h2>\n\n\n\n
Driven by the younger generation (Gen Z) who demand sustainable<\/strong>, healthy<\/strong> options, these global megatrends are enabling consumers to look after their bodies and minds, with complete peace of mind.<\/p>\n\n\n\n
While younger generations are driving these trends, older generations are also looking for thoughtful consumption and a healthy lifestyle.<\/p>\n\n\n\n
Reduction in alcohol consumption over the past 12 months in Europe<\/strong><\/strong><\/p>\n\n\n
\n![\"Reduction](\"https:\/\/metarom.eu\/wp-content\/uploads\/2025\/03\/votre-texte-de-paragraphe-3.png\")
<\/figure>\n<\/div>\n\n\nSource: Mintel<\/a><\/p>\n\n\n\n
61% of adults in Central Europe try to limit or avoid their alcohol consumption. The majority tend to prefer moderation to abstention.<\/p>\n\n\n\n
Beer market trends<\/h2>\n\n\n\n
The rise of alcohol-free beers<\/h3>\n\n\n\n
In contrast to the traditional beer market, which is experiencing a decline, France has seen its 0.0% beer market grow from strength to strength since 2018.<\/p>\n\n\n\n
Concerned about their health and well-being, consumers are looking for alternatives to alcoholic beverages. Alcohol-free beer has found its place in the beverage market.<\/p>\n\n\n\n
Number of beer and alcohol-free beer launches worldwide over the past 6 years<\/strong><\/strong><\/p>\n\n\n
\n![\"Number](\"https:\/\/metarom.eu\/wp-content\/uploads\/2025\/03\/votre-texte-de-paragraphe-4.png\")
<\/figure>\n<\/div>\n\n\nSource: Mintel<\/a><\/p>\n\n\n\n
The quality of alcohol-free beer has improved considerably over the past two years. For producers, this means opportunities, challenges and the need for a certain level of quality to succeed in the competitive marketplace.<\/p>\n\n\n\n
Thanks to the development of 0.0% beers, we are seeing the emergence of collaborations between traditional breweries and producers of alcohol-free beers, offering limited editions that are really enjoyed by beer drinkers.<\/p>\n\n\n\n
To meet this demand, Metarom has developed a range of flavors for alcohol-free beers. Thanks to our expertise, we have succeeded in reproducing the complex aromatic profiles of traditional beers: IPA, white, blond, abbey, lager and brown.<\/p>\n\n\n\n
The de-alcoholization process<\/h3>\n\n\n\n
De-alcoholization of beers is generally carried out by evaporation or reverse osmosis to remove alcohol while preserving aromas. However, the process can lead to a loss of volatile aromas.<\/p>\n\n\n\n
To compensate for this, adding Metarom beer aromas<\/strong> enhances the taste of alcohol-free beer, guaranteeing a sensory experience as close as possible to that of a traditional beer.<\/p>\n\n\n\n
\n\n![\"\"](\"https:\/\/metarom.eu\/wp-content\/uploads\/2025\/03\/2x7jxtpx-11-e1742308338979.png\")
<\/figure>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\nWould you like to find out more about our 0.0 beer range?<\/h2>\n\n\n\n
\nDownload catalog<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nDemand for craft beers and original flavors<\/h2>\n\n\n\n
Craft beers continue to attract beer lovers in search of new flavors and taste experiences. Consumers want beers with intense aromas that stand out for their originality. Fruity, floral, alcoholic or ultra-tasty, flavored beers reinvent the brewing experience by combining bold flavors with the traditional bitterness of beer. Easy to drink, they are often light in alcohol and hops.<\/p>\n\n\n\n
Top 5 flavors of flavored beers launched in Europe<\/strong><\/strong><\/p>\n\n\n\n
\n\n\n![\"\"](\"https:\/\/metarom.eu\/wp-content\/uploads\/2024\/02\/lemon-9.png\")
<\/figure>\n<\/div><\/div>\n\n\n\n\n![\"\"](\"https:\/\/metarom.eu\/wp-content\/uploads\/2024\/07\/mangue.png\")
<\/figure>\n<\/div><\/div>\n\n\n\n\n![\"\"](\"https:\/\/metarom.eu\/wp-content\/uploads\/2024\/02\/orange.png\")
<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n - Beers<\/a><\/li>\n\n\n\n
![\"\"](\"https:\/\/metarom.eu\/wp-content\/uploads\/2025\/03\/peche-1.png\")
<\/figure>\n<\/div><\/div>\n\n\n\n![\"\"](\"https:\/\/metarom.eu\/wp-content\/uploads\/2025\/03\/cerise.png\")
<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n![\"range](\"https:\/\/metarom.eu\/wp-content\/uploads\/2025\/03\/2x7jxtpx-12-e1742308397305-973x1024.png\")
<\/figure>\n<\/div>\n\n\n\n![\"malt](\"https:\/\/metarom.eu\/wp-content\/uploads\/2025\/03\/2x7jxtpx-13-e1742308485212-881x1024.png\")
<\/figure>\n<\/div>\n\n\n\n