{"id":7473,"date":"2025-09-23T10:00:00","date_gmt":"2025-09-23T08:00:00","guid":{"rendered":"https:\/\/metarom.eu\/?post_type=app_blog_post&#038;p=7473"},"modified":"2025-10-06T14:52:37","modified_gmt":"2025-10-06T12:52:37","slug":"sports-nutrition","status":"publish","type":"app_blog_post","link":"https:\/\/metarom.eu\/en\/actualites\/sports-nutrition\/","title":{"rendered":"Flavors for sports nutrition products: combining indulgence and performance"},"content":{"rendered":"\n<p>Long confined to functional but unappealing formulations, sports nutrition products have evolved to meet increasingly demanding consumer expectations. Elite athletes and amateur sports enthusiasts alike now seek both nutritional efficacy and gustatory pleasure. Protein bars, powders, and fortified drinks have become more sophisticated, more diverse and more visible \u2013 appealing to a broader audience, from amateur athletes to wellness-conscious consumers.<\/p>\n\n\n\n<p>In this context, <strong>flavors for functional food products<\/strong> play a central role. They not only help mask unpleasant notes from functional ingredients (such as plant proteins, BCAAs and electrolytes), but also create appealing and distinctive sensory experiences. This is where Metarom\u2019s expertise comes into play, offering tailored support in the development of flavors for <strong>sports nutrition<\/strong> products and innovative active solutions specifically designed for functional food applications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sports nutrition: a rapidly growing market driven by new consumer expectations<\/h2>\n\n\n\n<p>Sports nutrition encompasses a range of functional food products designed to support physical effort, enhance performance, speed up recovery and promote muscle gain, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Protein bars<\/li>\n\n\n\n<li>Powdered mixes for dilution<\/li>\n\n\n\n<li>Fortified drinks<\/li>\n\n\n\n<li>Energy gels<\/li>\n\n\n\n<li>etc.<\/li>\n<\/ul>\n\n\n\n<p>Over the past fifteen years, this market has evolved significantly, and sports nutrition products have become widely accessible. So much so that this segment no longer targets only bodybuilders or professional athletes. Today, occasional exercisers, active seniors and flexitarian consumers seeking better balance have become key emerging targets in this market.<\/p>\n\n\n\n<p>What they\u2019re looking for includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More effective hydration, thanks to well-balanced electrolytes<\/li>\n\n\n\n<li>Improved post-workout recovery through amino acids or plant extracts<\/li>\n\n\n\n<li>Natural nutrition, with a preference for plant-based proteins, often perceived as healthier<\/li>\n<\/ul>\n\n\n\n<p>However, these new consumers have a different relationship with functional nutrition. They are looking for products enriched with proteins, vitamins and minerals, but which still taste good. Pleasure has thus become a key criterion for product selection and customer loyalty.<\/p>\n\n\n\n<p>This demand for taste poses a major challenge for manufacturers: how can they formulate high-performance <strong>functional food products <\/strong>without compromising on taste?<\/p>\n\n\n\n<div class=\"wp-block-cover\" style=\"min-height:314px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-6013\" alt=\"\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2160190309-1-min-scaled.jpg\" style=\"object-position:51% 22%\" data-object-fit=\"cover\" data-object-position=\"51% 22%\" srcset=\"https:\/\/metarom.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2160190309-1-min-scaled.jpg 2560w, https:\/\/metarom.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2160190309-1-min-300x200.jpg 300w, https:\/\/metarom.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2160190309-1-min-1024x683.jpg 1024w, https:\/\/metarom.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2160190309-1-min-768x512.jpg 768w, https:\/\/metarom.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2160190309-1-min-1536x1024.jpg 1536w, https:\/\/metarom.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2160190309-1-min-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-20 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Flavors for protein products: technical and sensory solutions<\/h2>\n\n\n\n<p>Plant-based proteins (pea, soy, rice), whey, and BCAAs \u2013 though essential in sports nutrition formulations \u2013 often add undesirable flavor notes such as bitterness, astringency, earthy or metallic undertones. This is where flavor expertise comes into play. At Metarom, we support the sports nutrition industry through dual expertise:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating flavors for functional food products<\/li>\n\n\n\n<li>Developing active solutions dedicated to sensory perception through our <a href=\"https:\/\/metarom.eu\/en\/active-solutions\/\">Acti&#8217;Mask and Acti&#8217;Boost ranges<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Acti\u2019Mask: masking off-notes without compromising performance<\/h3>\n\n\n\n<p>Acti\u2019Mask is a range of masking flavors designed to neutralize sensory flaws in products enriched with proteins or amino acids. Its mode of action is based on three pillars:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2025\/09\/diminuer.png\" alt=\"\" class=\"wp-image-7446\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Reducing the perception of bitter notes at the level of taste receptors<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2025\/09\/gout.png\" alt=\"\" class=\"wp-image-7449\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Adding roundness and smoothness to balance the mouthfeel<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2025\/09\/renforcer.png\" alt=\"\" class=\"wp-image-7452\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Enhancing the presence of desired flavors while limiting interference from proteins and minerals<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Acti\u2019Mask is tailored to different matrices (whey, soy, pea, rice, BCAA, etc.), with flavor suggestions adapted to each: vanilla, red fruit, cappuccino, chocolate, coconut and citrus to enhance the sensation of freshness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Acti\u2019Boost: modulating perception for greater indulgence<\/h3>\n\n\n\n<p>The Acti&#8217;Boost range acts on sensory perception:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acti\u2019Boost Sweet enhances the perception of sweetness \u2013 ideal for reduced-sugar products<\/li>\n\n\n\n<li>Acti\u2019Boost Fat enhances the perception of fat and creaminess, even in reduced-fat formulations.<\/li>\n<\/ul>\n\n\n\n<p>These solutions enable manufacturers to offer products that are both reduced in fat or sugar and rich in flavor, without compromising on pleasure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Metarom support: from formulation to sensory optimization<\/h2>\n\n\n\n<p>At Metarom, our strength lies in our tailored support, adapted to the need of each matrix and product. Our <a href=\"https:\/\/metarom.eu\/en\/segments\/health-food\/\">flavors for functional food products<\/a> are designed for easy integration, in liquid or powder form, across a wide range of applications.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2025\/09\/barre-de-cereales.png\" alt=\"\" class=\"wp-image-7455\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">High-protein bars<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2025\/09\/gel-energetique.png\" alt=\"\" class=\"wp-image-7464\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Energy gels<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2025\/09\/pot-de-creme-glacee.png\" alt=\"\" class=\"wp-image-7467\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Creamy desserts for athletes<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2025\/09\/boisson-energisante.png\" alt=\"\" class=\"wp-image-7458\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Drinks enriched with electrolytes or proteins (Ready To Drink or to be reconstituted)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2025\/09\/proteine-de-lactoserum.png\" alt=\"\" class=\"wp-image-7461\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Nutritional plant-based powders<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Thanks to our in-house distillation workshop and expertise in natural flavors, we develop rich flavor signatures that meet the expectations of consumers seeking taste and naturalness.<\/p>\n\n\n\n<p>Protein products should no longer be seen as merely functional and unappetizing. By combining flavor technology and taste science, Metarom enables companies to develop high-performing products that are rich in flavor and appealing to consumers.<\/p>\n\n\n\n<p>And rightly so: today\u2019s consumers seek flavors for sports nutrition products that help them reach their goals, while still enjoying the experience. With the Acti&#8217;Mask and Acti&#8217;Boost ranges, this is now possible.<\/p>\n\n\n\n<p>Do you have a development or reformulation project? Our teams are here to support you with passion and precision.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 --iframe\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.metarom.eu\/l\/979593\/2024-04-29\/59sgnf\" target=\"_blank\" rel=\"noreferrer noopener\">Let&#8217;s talk about it!<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":7471,"template":"","class_list":["post-7473","app_blog_post","type-app_blog_post","status-publish","has-post-thumbnail","hentry"],"acf":{"related_author":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Flavors for sports nutrition products: indulgence and performance | Metarom<\/title>\n<meta name=\"description\" content=\"Sports nutrition: Why and how do food flavors combine indulgence and 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