{"id":7545,"date":"2025-10-14T16:17:34","date_gmt":"2025-10-14T14:17:34","guid":{"rendered":"https:\/\/metarom.eu\/?post_type=app_blog_post&#038;p=7545"},"modified":"2025-10-24T11:32:14","modified_gmt":"2025-10-24T09:32:14","slug":"plant-protein","status":"publish","type":"app_blog_post","link":"https:\/\/metarom.eu\/en\/actualites\/plant-protein\/","title":{"rendered":"Plant protein boom : choosing the right flavors to catch the trend"},"content":{"rendered":"\n<p>Reduced meat consumption, the rise of&nbsp; flexitarianism, environmental concerns, and the search for better nutritional balance\u2026 All these factors are fueling a veritable boom in plant-based proteins across the global food landscape. Far from being just a passing fad, this shift is profoundly transforming consumer habits.<\/p>\n\n\n\n<p>This change also represents a challenge for manufacturers. Although plant-based proteins offer undeniable nutritional benefits, they\u2019re often linked to undesirable sensory notes \u2014 such as bitterness, astringency or an earthy taste \u2014 that can affect the acceptability of the final product.<\/p>\n\n\n\n<p>This is where<strong> flavor systems for plant proteins <\/strong>play a key role. At Metarom, we are here to help manufacturers enhance the taste of their plant protein products, without compromising the nutritional benefits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which foods are rich in plant proteins?<\/h2>\n\n\n\n<p>LThe world of plant-based proteins is incredibly diverse \u2014 they\u2019re now found across a wide range of product categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Legumes (peas, lentils, beans)<\/li>\n\n\n\n<li>Cereals and pseudo-cereals (quinoa, oats, brown rice, buckwheat)<\/li>\n\n\n\n<li>Oilseeds (chia, flax, hemp, sunflower)<\/li>\n\n\n\n<li>Textured proteins or isolates (pea, rice, soy, wheat proteins)<\/li>\n\n\n\n<li>Fortified processed products : protein powders, energy bars, plant-based desserts, ready-to-drink beverages\u2026<\/li>\n<\/ul>\n\n\n\n<p>These ingredients are now used in health-focused 3foods, sports nutrition, plant-based meat alternatives, and dairy substitutes.<\/p>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:332px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-block-cover__image-background wp-image-7539 size-large\" alt=\"barres prot\u00e9in\u00e9s\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2025\/09\/shutterstock-1130107643-min-1024x683.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/metarom.eu\/wp-content\/uploads\/2025\/09\/shutterstock-1130107643-min-1024x683.jpg 1024w, https:\/\/metarom.eu\/wp-content\/uploads\/2025\/09\/shutterstock-1130107643-min-300x200.jpg 300w, https:\/\/metarom.eu\/wp-content\/uploads\/2025\/09\/shutterstock-1130107643-min-768x512.jpg 768w, https:\/\/metarom.eu\/wp-content\/uploads\/2025\/09\/shutterstock-1130107643-min-1536x1024.jpg 1536w, https:\/\/metarom.eu\/wp-content\/uploads\/2025\/09\/shutterstock-1130107643-min-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-10 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Plant-based proteins: a booming market fueled by the quest for natural ingredients<\/h2>\n\n\n\n<p>Plant-based proteins are winning over a growing audience \u2014 not just vegetarians and vegans.<\/p>\n\n\n\n<p>Multiple drivers are fueling this 4expansion, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The pursuit of a healthier diet<\/li>\n\n\n\n<li>Environmental concerns, notably the impact of 7animal 7farming 9on CO2 emissions<\/li>\n\n\n\n<li>The desire to diversify protein sources without giving up the pleasure of eating<\/li>\n<\/ul>\n\n\n\n<p>All these factors help establish plant protein as an essential pillar of tomorrow&#8217;s diet. Brands stand to benefit significantly \u2014 as long as they deliver products that combine nutritional value with sensory appeal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The flavor challenge of plant proteins<\/h2>\n\n\n\n<p>To successfully develop consumer-friendly products made with plant-based proteins, manufacturers must learn to manage their complex sensory profiles \u2014 which can include earthy, metallic, and sometimes astringent notes.<\/p>\n\n\n\n<p>Achieving this requires targeted flavor systems <strong>and functional solution<\/strong>s tailored to plant-based proteins, in order to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mask these off-notes while preserving the product\u2019s natural identity<\/li>\n\n\n\n<li>Enhance flavor profiles with indulgent, fresh, or fruity signatures \u2014 tailored to each application<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Metarom&#8217;s answer : active solutions and personalized support<\/h2>\n\n\n\n<p>Addressing the sensory challenges of plant proteins can&#8217;t be improvised. To address sensory challenges, Metarom has created specialized <a href=\"https:\/\/metarom.eu\/en\/active-solutions\/\">ranges for undesirable notes<\/a>, specifically designed to target undesirable notes in complex matrices, including pea, rice, and soy proteins, as well as BCAAs and wheat or yeast proteins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Acti\u2019Mask: neutralize sensory defects<\/h3>\n\n\n\n<p>The Acti\u2019Mask range acts on taste perception by reducing bitterness and overly pronounced vegetal notes. This active solution restores the balance of flavor profiles and allows plant-based products to deliver a smoother,&nbsp; more pleasant mouthfeel.<\/p>\n\n\n\n<p>Available in liquid or powder form, it adapts to many applications:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fortified plant-based beverages<\/li>\n\n\n\n<li>Protein soups<\/li>\n\n\n\n<li>Nutrition bars<\/li>\n\n\n\n<li>Meal replacements<\/li>\n\n\n\n<li>Plant-based desserts<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Acti\u2019Boost: enhance the perception of sweetness and fat<\/h3>\n\n\n\n<p>UUsed in nutritional reformulation strategies (with less sugar and fat), plant-based proteins can sometimes reduce a product\u2019s indulgent appeal. To address this, the Acti\u2019Boost range steps in&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acti\u2019 Boost Sweet enhances the perception of sweetness without adding sugar<\/li>\n\n\n\n<li>Acti\u2019Boost Fat adds creaminess and a more pronounced fatty sensation, without weighing down the product<\/li>\n<\/ul>\n\n\n\n<p>These solutions make it possible to combine optimized nutrition with a high-quality sensory experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Flavors that embrace market trends<\/h2>\n\n\n\n<p>At Metarom, we believe that flavors for plant proteins should not simply mask the product&#8217;s undesirable notes, but enrich the taste experience. We offer flavor profiles aligned with current consumer expectations \u2014 perfectly suited to products made with plant-based proteins.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fresh fruity notes: citrus, red berries, mango, pineapple \u2014 highly effective in protein powders and drinks<\/li>\n\n\n\n<li>Comforting flavors: vanilla, biscuit, caramel, chocolate \u2014 consumer favorites in bars and dessert creams<\/li>\n\n\n\n<li>Exotic trends : coconut, cola, chai tea \u2014 ideal for refreshing product lines and creating market differentiation<\/li>\n<\/ul>\n\n\n\n<p>The success of a product made with plant-based proteins therefore depends on manufacturers\u2019 ability to offer products that are healthy, appealing, and enjoyable to consume. Metarom positions itself as a key partner in meeting this challenge, offering innovative active solutions, ranges designed to mask off-notes, and tailored support that blends technical expertise with sensory creativity.<\/p>\n\n\n\n<p>Are you developing a new plant-based range?\u00a0 Let&#8217;s talk about it! Our teams are here to help you create <a href=\"https:\/\/metarom.eu\/en\/segments\/health-food\/\">flavors for health-focused foods<\/a> that are both effective and indulgent.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 --iframe\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.metarom.eu\/l\/979593\/2024-04-29\/59sgnf\" target=\"_blank\" rel=\"noreferrer noopener\">Let&#8217;s talk about it!<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":7540,"template":"","class_list":["post-7545","app_blog_post","type-app_blog_post","status-publish","has-post-thumbnail","hentry"],"acf":{"related_author":[7559]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plant protein boom \u2013 trending flavor profiles ? | Metarom<\/title>\n<meta name=\"description\" content=\"Plant proteins: Far from being a mere fad, this trend is profoundly changing consumer habits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metarom.eu\/en\/actualites\/plant-protein\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plant protein boom \u2013 trending flavor profiles ? 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