{"id":8376,"date":"2026-02-13T09:42:01","date_gmt":"2026-02-13T08:42:01","guid":{"rendered":"https:\/\/metarom.eu\/?post_type=app_blog_post&#038;p=8376"},"modified":"2026-02-13T09:42:02","modified_gmt":"2026-02-13T08:42:02","slug":"agri-food-market-trends","status":"publish","type":"app_blog_post","link":"https:\/\/metarom.eu\/en\/actualites\/agri-food-market-trends\/","title":{"rendered":"Understand the trends in your market to better guide your flavor choices"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Anticipating market developments: a strategic challenge for agri-food players<\/h2>\n\n\n\n<p>Changes in consumer expectations, tensions over raw materials, growing industrial constraints: the sweet products markets are evolving rapidly and making decision-making more complex.<\/p>\n\n\n\n<p>In this context, <strong>anticipating market trends<\/strong> is no longer a theoretical monitoring exercise, but a real <strong>decision-making tool<\/strong>, both for R&amp;D teams and for purchasing, marketing, or innovation.<\/p>\n\n\n\n<p>It is precisely with this logic that Metarom has developed its <strong>Market Newsletters<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Market Newsletters: expert decoding by business sector<\/h2>\n\n\n\n<p>The Metarom Market Letters are analytical publications designed to provide a <strong>clear, structured, and practical reading<\/strong> of market dynamics.<\/p>\n\n\n\n<p>They are aimed at professionals who wish to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gain a clearer understanding of <strong>consumption trends<\/strong>,<\/li>\n\n\n\n<li>Identify the <strong>key flavor trends<\/strong> in their sector,<\/li>\n\n\n\n<li>Access concrete elements to <strong>guide their formulation choices<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Each Market Letter is dedicated to a <strong>specific sector<\/strong> and draws on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Market data,<\/li>\n\n\n\n<li>Analysis of taste trends,<\/li>\n\n\n\n<li>And the on\u2011the\u2011ground expertise of our teams,<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"699\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2026\/02\/27a83f0ea60-7-1024x699.png\" alt=\"\" class=\"wp-image-8384\" srcset=\"https:\/\/metarom.eu\/wp-content\/uploads\/2026\/02\/27a83f0ea60-7-1024x699.png 1024w, https:\/\/metarom.eu\/wp-content\/uploads\/2026\/02\/27a83f0ea60-7-300x205.png 300w, https:\/\/metarom.eu\/wp-content\/uploads\/2026\/02\/27a83f0ea60-7-768x524.png 768w, https:\/\/metarom.eu\/wp-content\/uploads\/2026\/02\/27a83f0ea60-7-1536x1048.png 1536w, https:\/\/metarom.eu\/wp-content\/uploads\/2026\/02\/27a83f0ea60-7-2048x1398.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Content enriched by interactive social media monitoring<\/h2>\n\n\n\n<p>PTo deepen its trend analysis, Metarom has added <strong>a new section to its Market Letters dedicated to social media monitoring<\/strong>.<\/p>\n\n\n\n<p>This interactive monitoring makes it possible to illustrate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The themes emerging among consumers,<\/li>\n\n\n\n<li>The uses, messages, and product highlights that are gaining visibility.<\/li>\n<\/ul>\n\n\n\n<p>In addition to market data and expert analysis, this section provides a <strong>more vivid and concrete view of trends<\/strong>, directly connected to consumers\u2019 expectations and imagination.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"699\" src=\"https:\/\/metarom.eu\/wp-content\/uploads\/2026\/02\/27a83f0ea60-5-1024x699.png\" alt=\"\" class=\"wp-image-8378\" srcset=\"https:\/\/metarom.eu\/wp-content\/uploads\/2026\/02\/27a83f0ea60-5-1024x699.png 1024w, https:\/\/metarom.eu\/wp-content\/uploads\/2026\/02\/27a83f0ea60-5-300x205.png 300w, https:\/\/metarom.eu\/wp-content\/uploads\/2026\/02\/27a83f0ea60-5-768x524.png 768w, https:\/\/metarom.eu\/wp-content\/uploads\/2026\/02\/27a83f0ea60-5-1536x1048.png 1536w, https:\/\/metarom.eu\/wp-content\/uploads\/2026\/02\/27a83f0ea60-5-2048x1398.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Content designed for the reality of manufacturers<\/h2>\n\n\n\n<p>Unlike a purely theoretical approach, Metarom Market Letters provide an <strong>application\u2011oriented perspective<\/strong>.<\/p>\n\n\n\n<p>They include, in particular:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The major <strong>underlying trends<\/strong> shaping the market,<\/li>\n\n\n\n<li>The <strong>dominant and emerging flavor profiles<\/strong>,<\/li>\n\n\n\n<li>The <strong>formulation challenges<\/strong> linked to industrial constraints,<\/li>\n\n\n\n<li><strong>Sources of inspiration<\/strong> to fuel R&amp;D thinking.<\/li>\n<\/ul>\n\n\n\n<p>The objective is not to prescribe a single solution, but to <strong>provide keys to understanding<\/strong> that help each stakeholder make the right trade\u2011offs according to their own constraints.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Market Letters available for several sectors<\/h2>\n\n\n\n<p>Metarom now offers Market Letters covering <strong>several sweet product markets<\/strong>, including:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Cookies<\/li>\n\n\n\n<li>Cakes<\/li>\n\n\n\n<li>Brioches<\/li>\n\n\n\n<li>Bread<\/li>\n\n\n\n<li>Soft drinks<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Beers<\/li>\n\n\n\n<li>Spirits<\/li>\n\n\n\n<li>Ice cream<\/li>\n\n\n\n<li>Dairy products<\/li>\n\n\n\n<li>Also: <strong>special edition Market Letters<\/strong> devoted to cross\u2011cutting issues.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Each document is designed to address the specific challenges of the sector concerned, while remaining anchored in a global vision of trends.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why download a Metarom Market Letter?<\/h2>\n\n\n\n<p>Downloading a Market Letter means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accessing a <strong>structured and up-to-date analysis<\/strong> of your market,<\/li>\n\n\n\n<li>Benefiting from <strong>expert insight<\/strong> into flavor trends,<\/li>\n\n\n\n<li>Fueling your thinking on innovation, reformulation, or product development,<\/li>\n\n\n\n<li>Having a resource that your internal teams can directly put to use.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Access the Market Letters<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><strong>Subscribe today to stay ahead of new trends and find inspiration for your next developments.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trends-metarom.eu\/en\/market-newsletter\/?utm_source=metarom_site&amp;utm_medium=article&amp;utm_campaign=lettres_marches_2026&amp;utm_content=en\">Download the Market Letters<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":8374,"template":"","class_list":["post-8376","app_blog_post","type-app_blog_post","status-publish","has-post-thumbnail","hentry"],"acf":{"related_author":[8308]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agri-food market trends: Market Letters | Metarom<\/title>\n<meta name=\"description\" content=\"Agri-food market trends: Download your Market Letter to better understand your industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metarom.eu\/en\/actualites\/agri-food-market-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agri-food market trends: Market Letters | Metarom\" \/>\n<meta property=\"og:description\" content=\"Agri-food market trends: Download your Market Letter to better understand your industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metarom.eu\/en\/actualites\/agri-food-market-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Metarom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T08:42:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/metarom.eu\/wp-content\/uploads\/2026\/01\/dxn5swfv5-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/metarom.eu\\\/en\\\/actualites\\\/agri-food-market-trends\\\/\",\"url\":\"https:\\\/\\\/metarom.eu\\\/en\\\/actualites\\\/agri-food-market-trends\\\/\",\"name\":\"Agri-food market trends: Market Letters | Metarom\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/metarom.eu\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/metarom.eu\\\/en\\\/actualites\\\/agri-food-market-trends\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/metarom.eu\\\/en\\\/actualites\\\/agri-food-market-trends\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/metarom.eu\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/dxn5swfv5-scaled.png\",\"datePublished\":\"2026-02-13T08:42:01+00:00\",\"dateModified\":\"2026-02-13T08:42:02+00:00\",\"description\":\"Agri-food market trends: Download your Market Letter to better understand your industry.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/metarom.eu\\\/en\\\/actualites\\\/agri-food-market-trends\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/metarom.eu\\\/en\\\/actualites\\\/agri-food-market-trends\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/metarom.eu\\\/en\\\/actualites\\\/agri-food-market-trends\\\/#primaryimage\",\"url\":\"https:\\\/\\\/metarom.eu\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/dxn5swfv5-scaled.png\",\"contentUrl\":\"https:\\\/\\\/metarom.eu\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/dxn5swfv5-scaled.png\",\"width\":2560,\"height\":1708,\"caption\":\"lettre march\u00e9 2026\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/metarom.eu\\\/en\\\/actualites\\\/agri-food-market-trends\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/metarom.eu\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understand the trends in your market to better guide your flavor choices\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/metarom.eu\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/metarom.eu\\\/en\\\/\",\"name\":\"Metarom\",\"description\":\"Ar\u00f4mes et caramels\",\"publisher\":{\"@id\":\"https:\\\/\\\/metarom.eu\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/metarom.eu\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/metarom.eu\\\/en\\\/#organization\",\"name\":\"Metarom\",\"url\":\"https:\\\/\\\/metarom.eu\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/metarom.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/metarom.eu\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/metarom-fr.jpeg\",\"contentUrl\":\"https:\\\/\\\/metarom.eu\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/metarom-fr.jpeg\",\"width\":1772,\"height\":1181,\"caption\":\"Metarom\"},\"image\":{\"@id\":\"https:\\\/\\\/metarom.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/fr.linkedin.com\\\/company\\\/metarom-france\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Agri-food market trends: Market Letters | Metarom","description":"Agri-food market trends: Download your Market Letter to better understand your industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/metarom.eu\/en\/actualites\/agri-food-market-trends\/","og_locale":"en_US","og_type":"article","og_title":"Agri-food market trends: Market Letters | Metarom","og_description":"Agri-food market trends: Download your Market Letter to better understand your industry.","og_url":"https:\/\/metarom.eu\/en\/actualites\/agri-food-market-trends\/","og_site_name":"Metarom","article_modified_time":"2026-02-13T08:42:02+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/metarom.eu\/wp-content\/uploads\/2026\/01\/dxn5swfv5-1024x683.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/metarom.eu\/en\/actualites\/agri-food-market-trends\/","url":"https:\/\/metarom.eu\/en\/actualites\/agri-food-market-trends\/","name":"Agri-food market trends: Market Letters | Metarom","isPartOf":{"@id":"https:\/\/metarom.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/metarom.eu\/en\/actualites\/agri-food-market-trends\/#primaryimage"},"image":{"@id":"https:\/\/metarom.eu\/en\/actualites\/agri-food-market-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/metarom.eu\/wp-content\/uploads\/2026\/01\/dxn5swfv5-scaled.png","datePublished":"2026-02-13T08:42:01+00:00","dateModified":"2026-02-13T08:42:02+00:00","description":"Agri-food market trends: Download your Market Letter to better understand your industry.","breadcrumb":{"@id":"https:\/\/metarom.eu\/en\/actualites\/agri-food-market-trends\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/metarom.eu\/en\/actualites\/agri-food-market-trends\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/metarom.eu\/en\/actualites\/agri-food-market-trends\/#primaryimage","url":"https:\/\/metarom.eu\/wp-content\/uploads\/2026\/01\/dxn5swfv5-scaled.png","contentUrl":"https:\/\/metarom.eu\/wp-content\/uploads\/2026\/01\/dxn5swfv5-scaled.png","width":2560,"height":1708,"caption":"lettre march\u00e9 2026"},{"@type":"BreadcrumbList","@id":"https:\/\/metarom.eu\/en\/actualites\/agri-food-market-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/metarom.eu\/en\/"},{"@type":"ListItem","position":2,"name":"Understand the trends in your market to better guide your flavor choices"}]},{"@type":"WebSite","@id":"https:\/\/metarom.eu\/en\/#website","url":"https:\/\/metarom.eu\/en\/","name":"Metarom","description":"Ar\u00f4mes et caramels","publisher":{"@id":"https:\/\/metarom.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/metarom.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/metarom.eu\/en\/#organization","name":"Metarom","url":"https:\/\/metarom.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/metarom.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/metarom.eu\/wp-content\/uploads\/2021\/06\/metarom-fr.jpeg","contentUrl":"https:\/\/metarom.eu\/wp-content\/uploads\/2021\/06\/metarom-fr.jpeg","width":1772,"height":1181,"caption":"Metarom"},"image":{"@id":"https:\/\/metarom.eu\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr.linkedin.com\/company\/metarom-france"]}]}},"_links":{"self":[{"href":"https:\/\/metarom.eu\/en\/wp-json\/wp\/v2\/app_blog_post\/8376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metarom.eu\/en\/wp-json\/wp\/v2\/app_blog_post"}],"about":[{"href":"https:\/\/metarom.eu\/en\/wp-json\/wp\/v2\/types\/app_blog_post"}],"acf:post":[{"embeddable":true,"href":"https:\/\/metarom.eu\/en\/wp-json\/wp\/v2\/app_author\/8308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metarom.eu\/en\/wp-json\/wp\/v2\/media\/8374"}],"wp:attachment":[{"href":"https:\/\/metarom.eu\/en\/wp-json\/wp\/v2\/media?parent=8376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}