{"id":8801,"date":"2026-11-12T09:00:00","date_gmt":"2026-11-12T08:00:00","guid":{"rendered":"https:\/\/metarom.eu\/?post_type=app_blog_post&#038;p=8801"},"modified":"2026-11-04T16:09:01","modified_gmt":"2026-11-04T15:09:01","slug":"boissons-energetiques-sportifs","status":"publish","type":"app_blog_post","link":"https:\/\/metarom.eu\/en\/actualites\/boissons-energetiques-sportifs\/","title":{"rendered":"Energy drinks for athletes: what\u2019s next for the market?"},"content":{"rendered":"<p><!--\nWORDPRESS INTEGRATION\nPaste this entire code into a Gutenberg Custom HTML block.\n\nEnter the following H1 in the WordPress post title field:\nEnergy drinks for athletes: what\u2019s next for the market?\n\nWordPress manages the H1, date, author, site header, and footer.\nFonts: Cocogoose and Soleil, already loaded by the site theme; Arial fallback.\nThe original layout, scoped styles, responsive rules, SVG illustration,\nnative anchor links, and script-free FAQ are preserved.\nThe overview 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!important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-bullets li::marker {\n  color:var(--metarom-bes-orange) !important;\n}<\/p>\n<p>\/* Expertise and calls to action. *\/\n#metarom-bes-debut.metarom-bes-v1 .metarom-bes-expertise {\n  background:var(--metarom-bes-deep) !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-expertise-grid {\n  display:grid !important;\n  grid-template-columns:minmax(0,1.3fr) minmax(0,.7fr) !important;\n  gap:70px !important;\n  align-items:start !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-tools {\n  display:grid !important;\n  gap:18px !important;\n  margin-top:48px !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-tool {\n  padding:26px !important;\n  background:var(--metarom-bes-alt) !important;\n  border:1px solid var(--metarom-bes-line) !important;\n  border-radius:18px !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-tool h3 {\n  margin:15px 0 9px !important;\n  font-size:23px !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-tool p {\n  color:var(--metarom-bes-muted) !important;\n  font-size:15px !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-cta {\n  display:inline-flex !important;\n  align-items:center !important;\n  justify-content:center !important;\n  gap:15px !important;\n  margin-top:28px !important;\n  padding:16px 21px !important;\n  min-height:54px !important;\n  border:1px solid var(--metarom-bes-orange) !important;\n  border-radius:10px !important;\n  background:var(--metarom-bes-orange) !important;\n  color:var(--metarom-bes-deep) !important;\n  font-size:15px !important;\n  font-weight:700 !important;\n  line-height:1.35 !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-cta .metarom-bes-icon {\n  color:var(--metarom-bes-deep) !important;\n  transition:transform .2s ease !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-cta:hover {\n  background:var(--metarom-bes-light) !important;\n  border-color:var(--metarom-bes-light) !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-cta:hover .metarom-bes-icon {\n  transform:translateX(4px) !important;\n}<\/p>\n<p>\/* FAQ: native, keyboard-accessible accordion without JavaScript. *\/\n#metarom-bes-debut.metarom-bes-v1 .metarom-bes-faq {\n  background:var(--metarom-bes-alt) !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-faq-grid {\n  display:grid !important;\n  grid-template-columns:minmax(0,.65fr) minmax(0,1.35fr) !important;\n  gap:70px !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-faq details {\n  border-bottom:1px solid var(--metarom-bes-line) !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-faq details:first-child {\n  border-top:1px solid var(--metarom-bes-line) !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-faq summary {\n  display:flex !important;\n  align-items:center !important;\n  justify-content:space-between !important;\n  gap:18px !important;\n  padding:23px 0 !important;\n  cursor:pointer !important;\n  list-style:none !important;\n  color:var(--metarom-bes-text) !important;\n  font-family:'Soleil',Arial,sans-serif !important;\n  font-size:17px !important;\n  font-weight:700 !important;\n  line-height:1.4 !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-faq summary::-webkit-details-marker {\n  display:none !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-faq summary::marker {\n  content:'' !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-faq summary:hover {\n  color:var(--metarom-bes-light) !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-faq summary .metarom-bes-icon {\n  transition:transform .2s ease !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-faq details[open] summary .metarom-bes-icon {\n  transform:rotate(45deg) !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-faq details p {\n  padding:0 35px 24px 0 !important;\n  color:var(--metarom-bes-muted) !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-end {\n  padding-top:35px !important;\n  margin-top:36px !important;\n  border-top:1px solid var(--metarom-bes-line) !important;\n  display:flex !important;\n  align-items:center !important;\n  justify-content:space-between !important;\n  flex-wrap:wrap !important;\n  gap:24px !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-end .metarom-bes-cta {\n  margin-top:0 !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-back {\n  display:inline-flex !important;\n  gap:10px !important;\n  align-items:center !important;\n  font-size:13px !important;\n  color:var(--metarom-bes-muted) !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-back .metarom-bes-icon {\n  transform:rotate(-90deg) !important;\n  width:18px !important;\n  height:18px !important;\n}<\/p>\n<p>\/* Tablet layout. *\/\n@media(max-width:960px) {\n  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-hero-grid {\n    gap:20px !important;\n    grid-template-columns:minmax(0,1.25fr) minmax(0,.75fr) !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 :is(.metarom-bes-markets-grid,.metarom-bes-expertise-grid,.metarom-bes-faq-grid) {\n    grid-template-columns:1fr !important;\n    gap:30px !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-markets-grid h2 {\n    max-width:760px !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-tools {\n    grid-template-columns:repeat(2,minmax(0,1fr)) !important;\n    margin-top:0 !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-challenge {\n    grid-template-columns:40px minmax(0,.8fr) minmax(0,1.2fr) !important;\n    gap:18px !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-overview-item {\n    padding-left:18px !important;\n    padding-right:18px !important;\n    gap:10px !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-overview-count {\n    font-size:48px !important;\n  }\n}<\/p>\n<p>\/* Mobile layout. *\/\n@media(max-width:700px) {\n  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-shell {\n    width:calc(100% - 36px) !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-hero-grid {\n    grid-template-columns:1fr !important;\n    gap:18px !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-hero {\n    padding:51px 0 39px !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-hero h2 {\n    font-size:clamp(37px,9.2vw,49px) !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-illustration {\n    width:min(100%,340px) !important;\n    margin:0 auto !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-nav-inner {\n    display:grid !important;\n    grid-template-columns:repeat(2,minmax(0,1fr)) !important;\n    gap:0 14px !important;\n    padding:16px 0 !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-nav-label {\n    grid-column:1\/-1 !important;\n    margin-bottom:6px !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-nav a {\n    font-size:12px !important;\n    min-height:42px !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-overview-grid {\n    grid-template-columns:1fr !important;\n    gap:16px !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-overview-item {\n    padding:16px 0 0 !important;\n    border-left:0 !important;\n    border-top:1px solid var(--metarom-bes-line) !important;\n    gap:19px !important;\n    grid-template-columns:45px minmax(0,1fr) !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-overview-cell:first-child .metarom-bes-overview-item {\n    padding-top:0 !important;\n    border-top:0 !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-overview-item strong {\n    margin-bottom:5px !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-overview-count {\n    font-size:45px !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 :is(.metarom-bes-segment-list,.metarom-bes-trend-grid,.metarom-bes-tools) {\n    grid-template-columns:1fr !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-trend-card {\n    padding:25px !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-trend-top {\n    margin-bottom:18px !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-challenge {\n    grid-template-columns:35px minmax(0,1fr) !important;\n    gap:13px 17px !important;\n    padding:26px 0 !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-challenge p {\n    grid-column:2 !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-challenge h3 {\n    font-size:21px !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-takeaway {\n    margin-top:35px !important;\n    padding:27px 23px !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-takeaway h2 {\n    font-size:23px !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-takeaway-title {\n    align-items:flex-start !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-cta {\n    width:100% !important;\n    justify-content:space-between !important;\n    font-size:14px !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-faq details p {\n    padding-right:0 !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-end {\n    align-items:flex-start !important;\n  }\n}<\/p>\n<p>@media(prefers-reduced-motion:reduce) {\n  #metarom-bes-debut.metarom-bes-v1 *,\n  #metarom-bes-debut.metarom-bes-v1 *::before,\n  #metarom-bes-debut.metarom-bes-v1 *::after {\n    transition:none !important;\n    animation:none !important;\n  }<\/p>\n<p>  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-trend-card:hover,\n  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-illustration:hover .metarom-bes-art-glass,\n  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-illustration:hover .metarom-bes-art-citrus {\n    transform:none !important;\n  }\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-overview-item {\n  align-items:start !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 :is(.metarom-bes-segment-list,.metarom-bes-trend-grid) {\n  align-items:stretch !important;\n}<\/p>\n<p>\/* Each table-of-contents link has its own container and two labels. *\/\n#metarom-bes-debut.metarom-bes-v1 .metarom-bes-nav-item {\n  display:flex !important;\n  align-items:center !important;\n  margin:0 !important;\n  padding:0 !important;\n  min-width:0 !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-nav .metarom-bes-nav-link {\n  display:inline-flex !important;\n  align-items:center !important;\n  gap:0 !important;\n  margin:0 !important;\n  padding:0 !important;\n  color:var(--metarom-bes-text) !important;\n  text-align:left !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-nav .metarom-bes-nav-number {\n  display:inline-block !important;\n  flex:0 0 auto !important;\n  margin:0 10px 0 0 !important;\n  padding:0 !important;\n  color:var(--metarom-bes-orange) !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-nav .metarom-bes-nav-text {\n  display:inline-block !important;\n  margin:0 !important;\n  padding:0 !important;\n  font-size:inherit !important;\n  color:inherit !important;\n  line-height:1.3 !important;\n}<\/p>\n<p>\/* Overview cells are isolated from theme link spacing. *\/\n#metarom-bes-debut.metarom-bes-v1 .metarom-bes-overview-cell {\n  display:flex !important;\n  align-items:stretch !important;\n  min-width:0 !important;\n  margin:0 !important;\n  padding:0 !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-overview-cell > .metarom-bes-overview-item {\n  width:100% !important;\n  margin:0 !important;\n  display:grid !important;\n  align-items:start !important;\n  align-self:stretch !important;\n  text-align:left !important;\n  color:var(--metarom-bes-text) !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-overview-copy {\n  display:block !important;\n  align-self:start !important;\n  margin:0 !important;\n  padding:0 !important;\n  text-align:left !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-overview-copy > strong {\n  color:var(--metarom-bes-text) !important;\n  text-align:left !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-overview-copy > small {\n  text-align:left !important;\n}<\/p>\n<p>\/* Article-specific additions. *\/\n#metarom-bes-debut.metarom-bes-v1 {\n  display:block !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-overview-cell > .metarom-bes-overview-item {\n  transform:none !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-products-grid {\n  grid-template-columns:repeat(3,minmax(0,1fr)) !important;\n  align-items:stretch !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-product-number {\n  display:block !important;\n  color:var(--metarom-bes-light) !important;\n  font-family:'Cocogoose Pro','Cocogoose',Arial,sans-serif !important;\n  font-size:34px !important;\n  line-height:1 !important;\n  margin-bottom:24px !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-usage {\n  margin-top:36px !important;\n  padding-top:30px !important;\n  border-top:1px solid var(--metarom-bes-line) !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-usage h3 {\n  margin-bottom:16px !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-list-intro {\n  margin-top:24px !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-conclusion {\n  margin-top:32px !important;\n  max-width:850px !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-step-number {\n  display:block !important;\n  font-size:25px !important;\n  line-height:1.3 !important;\n  color:var(--metarom-bes-light) !important;\n  font-weight:700 !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-symbol {\n  display:inline-block !important;\n  color:var(--metarom-bes-light) !important;\n  font-size:23px !important;\n  line-height:1 !important;\n  flex:0 0 auto !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-arrow {\n  font-size:22px !important;\n  line-height:1 !important;\n  flex:0 0 auto !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-plus {\n  display:block !important;\n  font-size:27px !important;\n  line-height:1 !important;\n  flex:0 0 20px !important;\n  text-align:center !important;\n  transition:transform .2s ease !important;\n  color:var(--metarom-bes-light) !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 details[open] .metarom-bes-plus {\n  transform:rotate(45deg) !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-art-can {\n  transform-origin:220px 285px !important;\n  transition:transform .4s ease !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-illustration:hover .metarom-bes-art-can {\n  transform:translateY(-5px) !important;\n}<\/p>\n<p>@media(max-width:960px) {\n  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-products-grid {\n    grid-template-columns:1fr !important;\n  }\n}<\/p>\n<p>@media(prefers-reduced-motion:reduce) {\n  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-illustration:hover .metarom-bes-art-can {\n    transform:none !important;\n  }\n}<\/p>\n<p>\/* Article-specific illustration and comparison cards. *\/\n#metarom-bes-debut.metarom-bes-v1 .metarom-bes-segment-list {\n  margin:32px 0 !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-segment-list p {\n  color:var(--metarom-bes-muted) !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-segment-number {\n  display:block !important;\n  font-size:14px !important;\n  font-weight:700 !important;\n  color:var(--metarom-bes-light) !important;\n  letter-spacing:.1em !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-market-intro {\n  max-width:850px !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-bridge {\n  max-width:100% !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-challenge h3 {\n  overflow-wrap:break-word !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-art-bottle {\n  transform-origin:134px 290px !important;\n  transition:transform .4s ease !important;\n}<\/p>\n<p>#metarom-bes-debut.metarom-bes-v1 .metarom-bes-illustration:hover .metarom-bes-art-bottle {\n  transform:rotate(-3deg) !important;\n}<\/p>\n<p>@media(prefers-reduced-motion:reduce) {\n  #metarom-bes-debut.metarom-bes-v1 .metarom-bes-illustration:hover .metarom-bes-art-bottle {\n    transform:none !important;\n  }\n}\n<\/style>\n<div class=\"metarom-bes-v1\" id=\"metarom-bes-debut\" lang=\"en-US\">\n<p>  <!-- Introduction --><\/p>\n<section class=\"metarom-bes-hero\" aria-labelledby=\"metarom-bes-intro-title\">\n<div class=\"metarom-bes-shell metarom-bes-hero-grid\">\n<div>\n        <span class=\"metarom-bes-label\">Metarom France \u00b7 Beverages and sports nutrition<\/span><\/p>\n<h2 id=\"metarom-bes-intro-title\">\n          Energy and sport: <em>converging uses.<\/em><br \/>\n        <\/h2>\n<div class=\"metarom-bes-copy\">\n<p>Once associated with nights out or long working days, energy drinks are now a common sight in gyms, locker rooms, and training bags. The boundaries are increasingly blurred between energy drinks and traditional sports drinks designed to support sustained exercise.<\/p>\n<p>Active consumers now seek comprehensive products that support mental alertness while meeting the physical demands of training. This rapid convergence of mental and physical energy is reshaping the market. For food and beverage manufacturers, understanding these shifts is essential to developing tomorrow\u2019s innovations.<\/p>\n<\/p><\/div>\n<p>        <span class=\"metarom-bes-reading\"><br \/>\n          <span class=\"metarom-bes-symbol\" aria-hidden=\"true\">\u25f7<\/span><br \/>\n          Reading time: approximately <span data-reading-time>5<\/span> min<br \/>\n        <\/span>\n      <\/div>\n<figure class=\"metarom-bes-illustration\">\n        <svg viewBox=\"0 0 440 440\" role=\"img\" aria-labelledby=\"metarom-bes-art-title metarom-bes-art-desc\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <title id=\"metarom-bes-art-title\">Energy drinks and sports nutrition<\/title>\n          <desc id=\"metarom-bes-art-desc\">Illustration of an orange can and a sports bottle, accompanied by a citrus slice and a leaf, against concentric circles.<\/desc><\/p>\n<p>          <defs>\n            <radialGradient id=\"metarom-bes-glow\">\n              <stop stop-color=\"#B95822\" stop-opacity=\".4\"\/>\n              <stop offset=\"1\" stop-color=\"#B95822\" stop-opacity=\"0\"\/>\n            <\/radialGradient><\/p>\n<linearGradient id=\"metarom-bes-can\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\".15\">\n              <stop stop-color=\"#C7530B\"\/>\n              <stop offset=\".4\" stop-color=\"#FF9B47\"\/>\n              <stop offset=\"1\" stop-color=\"#D25C0D\"\/>\n            <\/linearGradient>\n<linearGradient id=\"metarom-bes-bottle\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\".2\">\n              <stop stop-color=\"#6B5040\"\/>\n              <stop offset=\".45\" stop-color=\"#AC8A70\"\/>\n              <stop offset=\"1\" stop-color=\"#523829\"\/>\n            <\/linearGradient>\n          <\/defs><\/p>\n<p>          <circle cx=\"220\" cy=\"220\" r=\"198\" fill=\"url(#metarom-bes-glow)\"\/>\n          <circle cx=\"220\" cy=\"220\" r=\"178\" fill=\"none\" stroke=\"#EE7711\" stroke-opacity=\".25\"\/>\n          <circle cx=\"220\" cy=\"220\" r=\"144\" fill=\"none\" stroke=\"#F4F3F0\" stroke-opacity=\".1\"\/>\n          <ellipse cx=\"222\" cy=\"370\" rx=\"132\" ry=\"14\" fill=\"#000\" opacity=\".22\"\/><\/p>\n<p>          <g class=\"metarom-bes-art-bottle\">\n            <rect x=\"106\" y=\"109\" width=\"56\" height=\"24\" rx=\"6\" fill=\"#D7C7B9\"\/>\n            <path d=\"M123 110V96h23v14\" fill=\"#EE7711\"\/>\n            <path d=\"M111 132v18c0 17-17 22-17 43v145q0 23 22 23h42q22 0 22-23V193c0-21-17-26-17-43v-18Z\" fill=\"url(#metarom-bes-bottle)\" stroke=\"#C3A78F\" stroke-opacity=\".5\"\/>\n            <path d=\"M102 224h70v73h-70Z\" fill=\"#2F1C12\"\/>\n            <path d=\"M137 238c-6 10-15 20-15 28a15 15 0 0 0 30 0c0-8-9-18-15-28Z\" fill=\"none\" stroke=\"#FFAB6A\" stroke-width=\"3\"\/>\n            <path d=\"M108 188v26M108 310v22\" stroke=\"#F4E1C7\" stroke-opacity=\".4\" stroke-width=\"3\" stroke-linecap=\"round\"\/>\n          <\/g><\/p>\n<p>          <g class=\"metarom-bes-art-can\">\n            <rect x=\"198\" y=\"119\" width=\"105\" height=\"238\" rx=\"22\" fill=\"url(#metarom-bes-can)\"\/>\n            <ellipse cx=\"250.5\" cy=\"124\" rx=\"50\" ry=\"12\" fill=\"#D7C7B9\"\/>\n            <ellipse cx=\"250.5\" cy=\"124\" rx=\"42\" ry=\"7\" fill=\"#A79B90\"\/>\n            <ellipse cx=\"250\" cy=\"122\" rx=\"14\" ry=\"5\" fill=\"none\" stroke=\"#F4F3F0\" stroke-width=\"3\"\/>\n            <path d=\"M203 338q46 14 95 0\" stroke=\"#FFC393\" stroke-width=\"2\" fill=\"none\"\/>\n            <path d=\"M211 148v174\" stroke=\"#FFD3AB\" stroke-opacity=\".35\" stroke-width=\"4\" stroke-linecap=\"round\"\/>\n            <path d=\"m258 182-35 59h24l-8 50 40-65h-26Z\" fill=\"#24140D\"\/>\n            <path d=\"M228 310h46M239 319h24\" stroke=\"#24140D\" stroke-opacity=\".5\" stroke-width=\"3\" stroke-linecap=\"round\"\/>\n          <\/g><\/p>\n<p>          <g class=\"metarom-bes-art-citrus\">\n            <circle cx=\"325\" cy=\"321\" r=\"46\" fill=\"#EA7417\" stroke=\"#FFBD78\" stroke-width=\"3\"\/>\n            <circle cx=\"325\" cy=\"321\" r=\"37\" fill=\"#FFB35F\" stroke=\"#FFE3AD\" stroke-width=\"3\"\/>\n            <path d=\"M325 284v74M288 321h74M299 295l52 52M299 347l52-52\" stroke=\"#FFE3AD\" stroke-width=\"3\"\/>\n            <circle cx=\"325\" cy=\"321\" r=\"6\" fill=\"#FFE3AD\"\/>\n          <\/g><\/p>\n<path d=\"M312 170q-6-51 42-69 11 50-42 69Z\" fill=\"#A5AD76\"\/>\n          <path d=\"m313 169 29-48\" stroke=\"#E5DDB8\" stroke-width=\"2\" fill=\"none\"\/>\n<p>          <g fill=\"#FFAB6A\">\n            <circle cx=\"90\" cy=\"87\" r=\"3\"\/>\n            <circle cx=\"347\" cy=\"233\" r=\"3\"\/>\n            <circle cx=\"229\" cy=\"69\" r=\"2\"\/>\n          <\/g>\n        <\/svg><br \/>\n      <\/figure>\n<\/p><\/div>\n<\/section>\n<p>  <!-- Key takeaways --><\/p>\n<div class=\"metarom-bes-recap-top\">\n<div class=\"metarom-bes-shell\">\n<aside class=\"metarom-bes-takeaway\" id=\"metarom-bes-a-retenir\" aria-labelledby=\"metarom-bes-takeaway-title\">\n<div class=\"metarom-bes-takeaway-title\">\n          <span class=\"metarom-bes-symbol\" aria-hidden=\"true\">\u2726<\/span><\/p>\n<h2 id=\"metarom-bes-takeaway-title\">Key takeaways<\/h2>\n<\/p><\/div>\n<ul class=\"metarom-bes-bullets\">\n<li>Sports drink and energy drink uses are converging toward formulations that combine mental and physical energy.<\/li>\n<li>Natural ingredients, sugar reduction, and new flavor profiles are shaping consumer expectations.<\/li>\n<li>Managing bitterness, astringency, and aftertastes is a key formulation challenge.<\/li>\n<li>We support manufacturers with off-note masking, mouthfeel and sweetness perception, and custom flavoring development.<\/li>\n<\/ul>\n<\/aside><\/div>\n<\/p><\/div>\n<p>  <!-- Table of contents --><\/p>\n<nav class=\"metarom-bes-nav\" aria-label=\"Article contents\">\n<div class=\"metarom-bes-shell metarom-bes-nav-inner\">\n<p>      <span class=\"metarom-bes-nav-label\">In this article<\/span><\/p>\n<div class=\"metarom-bes-nav-item\">\n        <a class=\"metarom-bes-nav-link\" href=\"#metarom-bes-univers\"><br \/>\n          <span class=\"metarom-bes-nav-number\">01<\/span><br \/>\n          <span class=\"metarom-bes-nav-text\">Two categories<\/span><br \/>\n        <\/a>\n      <\/div>\n<div class=\"metarom-bes-nav-item\">\n        <a class=\"metarom-bes-nav-link\" href=\"#metarom-bes-tendances\"><br \/>\n          <span class=\"metarom-bes-nav-number\">02<\/span><br \/>\n          <span class=\"metarom-bes-nav-text\">Trends<\/span><br \/>\n        <\/a>\n      <\/div>\n<div class=\"metarom-bes-nav-item\">\n        <a class=\"metarom-bes-nav-link\" href=\"#metarom-bes-avenir\"><br \/>\n          <span class=\"metarom-bes-nav-number\">03<\/span><br \/>\n          <span class=\"metarom-bes-nav-text\">Challenges and outlook<\/span><br \/>\n        <\/a>\n      <\/div>\n<div class=\"metarom-bes-nav-item\">\n        <a class=\"metarom-bes-nav-link\" href=\"#metarom-bes-expertise\"><br \/>\n          <span class=\"metarom-bes-nav-number\">04<\/span><br \/>\n          <span class=\"metarom-bes-nav-text\">How we support you<\/span><br \/>\n        <\/a>\n      <\/div>\n<div class=\"metarom-bes-nav-item\">\n        <a class=\"metarom-bes-nav-link\" href=\"#metarom-bes-faq\"><br \/>\n          <span class=\"metarom-bes-nav-number\">05<\/span><br \/>\n          <span class=\"metarom-bes-nav-text\">FAQ<\/span><br \/>\n        <\/a>\n      <\/div>\n<\/p><\/div>\n<\/nav>\n<p>  <!-- Editorial overview --><\/p>\n<section class=\"metarom-bes-overview\" aria-labelledby=\"metarom-bes-overview-title\">\n<div class=\"metarom-bes-shell\">\n<h2 id=\"metarom-bes-overview-title\">The topic at a glance<\/h2>\n<div class=\"metarom-bes-overview-grid\">\n<div class=\"metarom-bes-overview-cell\">\n          <a class=\"metarom-bes-overview-item\" href=\"#metarom-bes-univers\"><br \/>\n            <span class=\"metarom-bes-overview-count\">2<\/span><br \/>\n            <span class=\"metarom-bes-overview-copy\"><br \/>\n              <strong>Converging categories<\/strong><br \/>\n              <small>Sports drinks<br \/>Energy drinks<\/small><br \/>\n            <\/span><br \/>\n          <\/a>\n        <\/div>\n<div class=\"metarom-bes-overview-cell\">\n          <a class=\"metarom-bes-overview-item\" href=\"#metarom-bes-tendances\"><br \/>\n            <span class=\"metarom-bes-overview-count\">3<\/span><br \/>\n            <span class=\"metarom-bes-overview-copy\"><br \/>\n              <strong>Formulation trends<\/strong><br \/>\n              <small>Natural ingredients \u00b7 Sugar reduction<br \/>New flavor profiles<\/small><br \/>\n            <\/span><br \/>\n          <\/a>\n        <\/div>\n<div class=\"metarom-bes-overview-cell\">\n          <a class=\"metarom-bes-overview-item\" href=\"#metarom-bes-expertise\"><br \/>\n            <span class=\"metarom-bes-overview-count\">3<\/span><br \/>\n            <span class=\"metarom-bes-overview-copy\"><br \/>\n              <strong>Ways we support you<\/strong><br \/>\n              <small>Masking \u00b7 Mouthfeel and sweetness<br \/>Custom flavorings<\/small><br \/>\n            <\/span><br \/>\n          <\/a>\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>  <!-- 01 \u00b7 Two categories --><\/p>\n<section class=\"metarom-bes-section\" id=\"metarom-bes-univers\" aria-labelledby=\"metarom-bes-univers-title\">\n<div class=\"metarom-bes-shell\">\n<p>      <span class=\"metarom-bes-label\">01 \u00b7 Two categories<\/span><\/p>\n<h2 class=\"metarom-bes-heading\" id=\"metarom-bes-univers-title\">\n        Vitality and performance: bringing two beverage categories together<br \/>\n      <\/h2>\n<div class=\"metarom-bes-market-intro metarom-bes-copy\">\n<p>Two key segments of <a class=\"metarom-bes-text-link\" href=\"https:\/\/metarom.eu\/en\/actualites\/sports-nutrition\/\">sports nutrition<\/a> that were once distinct are now converging to meet the expectations of today\u2019s athletes.<\/p>\n<\/p><\/div>\n<ul class=\"metarom-bes-segment-list\">\n<li>\n          <span class=\"metarom-bes-segment-number\" aria-hidden=\"true\">01<\/span><\/p>\n<h3>Sports drinks<\/h3>\n<p>Sports drinks were developed with a clear priority: optimizing hydration during exercise. The body loses significant amounts of water and minerals through sweat. To replace these losses, formulations rely on electrolytes essential to fluid balance, muscle contraction, and nerve transmission: sodium, potassium, and magnesium. When a formulation has the same osmotic pressure as bodily fluids, it is described as isotonic. This technical property ensures rapid absorption of water and carbohydrates through the digestive system, providing fuel without a feeling of heaviness in the stomach.<\/p>\n<\/li>\n<li>\n          <span class=\"metarom-bes-segment-number\" aria-hidden=\"true\">02<\/span><\/p>\n<h3>Energy drinks<\/h3>\n<p>Energy drinks, meanwhile, have made their mark by providing an immediate boost. Their caffeine, taurine, B vitamins, and plant extracts such as guarana make them a popular choice for supporting alertness, reducing feelings of fatigue, and enhancing focus.<\/p>\n<\/li>\n<\/ul>\n<div class=\"metarom-bes-bridge metarom-bes-copy metarom-bes-emphasis\">\n<p>Athletes are increasingly choosing these stimulating formulations before exercise to maximize training intensity. This convergence of uses is giving rise to performance drinks: versatile products that combine stimulants, amino acids, and mineral salts to provide comprehensive support throughout exercise and recovery.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>  <!-- 02 \u00b7 Trends --><\/p>\n<section class=\"metarom-bes-section metarom-bes-trends\" id=\"metarom-bes-tendances\" aria-labelledby=\"metarom-bes-tendances-title\">\n<div class=\"metarom-bes-shell\">\n<p>      <span class=\"metarom-bes-label\">02 \u00b7 Trends<\/span><\/p>\n<h2 class=\"metarom-bes-heading\" id=\"metarom-bes-tendances-title\">\n        Natural ingredients, lighter formulations, and sensory experience: key energy drink trends<br \/>\n      <\/h2>\n<p>These changing uses are accompanied by a profound shift in consumer expectations.<\/p>\n<ul class=\"metarom-bes-trend-grid metarom-bes-products-grid\">\n<li class=\"metarom-bes-trend-card\">\n          <span class=\"metarom-bes-product-number\" aria-hidden=\"true\">01<\/span><\/p>\n<h3>Growing demand for natural ingredients<\/h3>\n<p>Athletes favor transparent, clean-label formulations. They are turning to plant-derived stimulants, such as caffeine sourced from green tea, yerba mate, or green coffee, beneficial botanical extracts, and natural flavorings.<\/p>\n<\/li>\n<li class=\"metarom-bes-trend-card\">\n          <span class=\"metarom-bes-product-number\" aria-hidden=\"true\">02<\/span><\/p>\n<h3>The drive to reduce sugar<\/h3>\n<p>Demand is shifting strongly toward reduced-sugar recipes and products with no added sugar. The challenge is to create a thirst-quenching beverage with a pleasant mouthfeel that feels light rather than overly rich.<\/p>\n<\/li>\n<li class=\"metarom-bes-trend-card\">\n          <span class=\"metarom-bes-product-number\" aria-hidden=\"true\">03<\/span><\/p>\n<h3>The search for new flavor profiles<\/h3>\n<p>Taste remains the decisive factor in repeat purchases. Consumers favor invigorating notes such as tangy citrus, wild berries, and floral and botanical accents that evoke freshness and vitality.<\/p>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<p>  <!-- 03 \u00b7 Challenges and outlook --><\/p>\n<section class=\"metarom-bes-section\" id=\"metarom-bes-avenir\" aria-labelledby=\"metarom-bes-avenir-title\">\n<div class=\"metarom-bes-shell metarom-bes-markets-grid\">\n<div>\n        <span class=\"metarom-bes-label\">03 \u00b7 Challenges and outlook<\/span><\/p>\n<h2 id=\"metarom-bes-avenir-title\">What\u2019s next for the energy drink market?<\/h2>\n<\/p><\/div>\n<div class=\"metarom-bes-copy\">\n<p>The future of stimulating beverages for athletes depends on combining functional effectiveness with an enjoyable taste experience.<\/p>\n<p>The main challenge for manufacturers is therefore sensory. Caffeine, branched-chain amino acids (BCAAs), vitamins, and minerals can introduce lingering bitterness, unpleasant astringency, or a metallic aftertaste. For these beverages to become a lasting part of athletes\u2019 routines, controlling the flavor profile and neutralizing these off-notes are essential to success.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>  <!-- 04 \u00b7 How we support you --><\/p>\n<section class=\"metarom-bes-section metarom-bes-expertise\" id=\"metarom-bes-expertise\" aria-labelledby=\"metarom-bes-expertise-title\">\n<div class=\"metarom-bes-shell\">\n<p>      <span class=\"metarom-bes-label\">04 \u00b7 How we support you<\/span><\/p>\n<h2 class=\"metarom-bes-heading\" id=\"metarom-bes-expertise-title\">\n        How we support you: sensory expertise for your beverages<br \/>\n      <\/h2>\n<div class=\"metarom-bes-intro metarom-bes-copy\">\n<p>As specialists in flavoring solutions and caramels, we support R&amp;D, purchasing, and marketing teams in overcoming the technical challenges of these innovative formulations.<\/p>\n<\/p><\/div>\n<p class=\"metarom-bes-list-intro\">Our range of <a class=\"metarom-bes-text-link\" href=\"https:\/\/metarom.eu\/en\/segments\/beverages\/\">beverage flavorings<\/a> provides targeted solutions at every stage of development:<\/p>\n<ul class=\"metarom-bes-challenge-list\">\n<li class=\"metarom-bes-challenge\">\n          <span class=\"metarom-bes-step-number\" aria-hidden=\"true\">01<\/span><\/p>\n<h3>Off-note masking with ACTI\u2019MASK<\/h3>\n<p>Our specialized range effectively neutralizes caffeine bitterness, sulfurous amino acid notes, and electrolyte saltiness for a clean, enjoyable flavor profile.<\/p>\n<\/li>\n<li class=\"metarom-bes-challenge\">\n          <span class=\"metarom-bes-step-number\" aria-hidden=\"true\">02<\/span><\/p>\n<h3>Optimizing mouthfeel and sweetness<\/h3>\n<p>Our flavor modulation solutions help recreate a rounded mouthfeel and compensate for sugar reduction in lighter recipes.<\/p>\n<\/li>\n<li class=\"metarom-bes-challenge\">\n          <span class=\"metarom-bes-step-number\" aria-hidden=\"true\">03<\/span><\/p>\n<h3>Custom flavor development<\/h3>\n<p>Whether refining a signature flavor profile or creating surprising fruity and tangy combinations, our flavorists develop custom <a class=\"metarom-bes-text-link\" href=\"https:\/\/metarom.eu\/en\/segments\/beverages\/\">energy drink flavorings<\/a> in liquid or powder form, tailored to manufacturing and pasteurization processes.<\/p>\n<\/li>\n<\/ul>\n<div class=\"metarom-bes-conclusion metarom-bes-copy\">\n<p>As a trusted partner to sports nutrition manufacturers, we help you turn technical challenges into lasting success.<\/p>\n<\/p><\/div>\n<p>      <a class=\"metarom-bes-cta\" href=\"https:\/\/metarom.eu\/en\/contact\/\"><br \/>\n        Let\u2019s discuss your beverage project<br \/>\n        <span class=\"metarom-bes-arrow\" aria-hidden=\"true\">\u2192<\/span><br \/>\n      <\/a><\/p><\/div>\n<\/section>\n<p>  <!-- 05 \u00b7 FAQ --><\/p>\n<section class=\"metarom-bes-section metarom-bes-faq\" id=\"metarom-bes-faq\" aria-labelledby=\"metarom-bes-faq-title\">\n<div class=\"metarom-bes-shell\">\n<div class=\"metarom-bes-faq-grid\">\n<div>\n          <span class=\"metarom-bes-label\">05 \u00b7 FAQ<\/span><\/p>\n<h2 class=\"metarom-bes-heading\" id=\"metarom-bes-faq-title\">\n            Your questions about energy drinks for athletes<br \/>\n          <\/h2>\n<\/p><\/div>\n<div>\n<details>\n<summary>\n              What is the difference between a sports drink and an energy drink?<br \/>\n              <span class=\"metarom-bes-plus\" aria-hidden=\"true\">+<\/span><br \/>\n            <\/summary>\n<p>Sports drinks are formulated around hydration and electrolyte replenishment. Energy drinks focus on stimulation and alertness. This article describes how their uses and formulations are converging.<\/p>\n<\/details>\n<details>\n<summary>\n              Which trends are shaping beverage development?<br \/>\n              <span class=\"metarom-bes-plus\" aria-hidden=\"true\">+<\/span><br \/>\n            <\/summary>\n<p>The expectations described in this article include more natural formulations, sugar reduction, and new flavor profiles. Tangy citrus, wild berries, and floral or botanical notes are among the opportunities discussed.<\/p>\n<\/details>\n<details>\n<summary>\n              What sensory challenges can functional ingredients create?<br \/>\n              <span class=\"metarom-bes-plus\" aria-hidden=\"true\">+<\/span><br \/>\n            <\/summary>\n<p>Caffeine, BCAAs, vitamins, and minerals can introduce lingering bitterness, astringency, or a metallic aftertaste. Managing these notes is a key challenge in formulation and taste enjoyment.<\/p>\n<\/details>\n<details>\n<summary>\n              How does Metarom support manufacturers?<br \/>\n              <span class=\"metarom-bes-plus\" aria-hidden=\"true\">+<\/span><br \/>\n            <\/summary>\n<p>We offer off-note masking with ACTI\u2019MASK, flavoring solutions to enhance mouthfeel and sweetness perception, and custom flavor development. Flavorings can be developed in liquid or powder form, taking manufacturing and pasteurization processes into account.<\/p>\n<\/details><\/div>\n<\/p><\/div>\n<div class=\"metarom-bes-end\">\n<p>        <a class=\"metarom-bes-back\" href=\"#metarom-bes-debut\"><br \/>\n          <span aria-hidden=\"true\">\u2191<\/span><br \/>\n          Back to the top of the article<br \/>\n        <\/a><\/p>\n<p>        <a class=\"metarom-bes-cta\" href=\"https:\/\/metarom.eu\/en\/contact\/\"><br \/>\n          Let\u2019s talk about your next beverage<br \/>\n          <span class=\"metarom-bes-arrow\" aria-hidden=\"true\">\u2192<\/span><br \/>\n        <\/a><\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n","protected":false},"featured_media":8799,"template":"","class_list":["post-8801","app_blog_post","type-app_blog_post","status-publish","has-post-thumbnail","hentry"],"acf":{"related_author":[8277]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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