A structured analysis of trends by sector.
Read more
Flavoring expertise
In a world where consumers aspire to a healthier, more functional diet better adapted to their individual needs, personalized nutrition is emerging as a promising lever for food manufacturers. But taste remains the key to success — even for the most technical products.
01 — Definition
What is personalized nutrition?
Personalized nutrition is an approach that adapts the diet to the specific needs of each individual, based on personal data:
- 🧬 Genetic profile
- 🦠 Microbiota
- 📅 Age
- 🏃 Activity level
- ⚠️ Intolerances
This can take the form of targeted dietary supplements, individualized meals or products designed for well-defined profiles: seniors, athletes, pregnant women…
The aim? Going beyond general recommendations to offer everyone a diet that is truly beneficial to their health and well-being.
02 — Market context
A market boosted by new health expectations
The prevalence of metabolic disorders (diabetes, obesity, hypertension) and post-Covid health concerns have accelerated interest in products adapted to individual needs, making the personalized nutrition market extremely dynamic.
At the same time, the market for dietary supplements and functional foods is growing steadily, proving the strong demand for targeted nutritional solutions.
But remember: when it comes to food, effectiveness is not enough. For a product to succeed on the market, it must also appeal through its taste. This is where Metarom steps in.
03 — Sensory challenge
Sensory experience: a major challenge for manufacturers
Personalized nutrition products — fortified with plant proteins, lightened in sugar or fat — often come with intricate flavor profiles. These "off-notes" can limit consumer appeal, even when the health benefits are obvious:
- 😬 Bitterness
- 🌿 Herbal notes
- ⚡ Astringency
- 🔩 Metallic tones
At Metarom we believe that every personalized nutrition product should be as pleasant to consume as it is effective nutritionally. This is precisely where our flavor expertise and our tailor-made solutions come into their own.
04 — Flavor signatures
Flavor, a key success factor in personalized nutrition
We offer our clients a wide range of flavor profiles, from must-have classics to the most innovative and unexpected tastes:
-
Vanilla
A timeless, universal favorite
-
🍫 Chocolate
Indulgent and comforting
-
🍓 Strawberry
Fruity and natural
-
Date
Natural sweetness, on-trend
-
🍈 Jackfruit
Exotic and unexpected
-
🍵 Chai tea
Spiced and distinctive
These flavor profiles help manufacturers stand out while aligning with consumers' desire for naturalness and sensory appeal.
05 — Active solutions
Acti'Boost & Acti'Mask: the winning edge for your formulations
Metarom goes further with the development of active solutions designed for the challenges of personalized nutrition. Our Acti range brings together two complementary technologies:
-
Acti'BoostAmplify positive taste sensations
Amplifies the perception of sweetness and richness without adding extra sugar or fat. A smart way to lighten your product without losing the pleasure.
-
Acti'MaskNeutralize unwanted off-notes
Neutralizes bitterness, astringency and earthy tones often found in protein-enriched or plant-based products.
Together, these two solutions enable the creation of personalized nutritional products that are both high-performing and genuinely delicious.
Let's bring flavor to your innovations
With unique expertise in personalized nutrition flavors and the Acti'Boost and Acti'Mask active solutions, Metarom helps you create products that deliver both nutritional performance and sensory appeal.
Discover our active solutions →
written by Pauline MARTEL
Marketing Project Manager
As Marketing Project Manager at Metarom, I oversee the strategic monitoring, events, and marketing departments. I analyze and interpret emerging market trends in order to inform decision-making and anticipate market developments.