The aromatic signature for all your drinks

The soft drink sector is one of the most demanding in terms of natural flavorings. METAROM was able to offer a wide range of natural X flavorings and extracts with varied profiles and some of the most powerful on the market for certain notes such as strawberry. The distillation of their own extracts to formulate this type of flavorings has allowed us to benefit from very efficient cost-in-use and to maintain a real competitiveness on our markets while displaying a label with more added value.

We are looking to open our commercial horizons towards Asia. To do this, we must adapt our formulations and product targets. METAROM which has a subsidiary in Malaysia, was a determining factor in our choices. For the European markets, the evolution of our distributors’ demands is moving towards clean-label. Our collaboration with METAROM has paid off and has made our compositions evolve in a favorable direction for the future, in particular with E445-free clouding agents and natural flavorings.

METAROM came to proactively introduce us to the flourishing market of Hard Seltzers just as we were considering launching this type of products. METAROM’s application department was able to offer us numerous ready-to-taste propositions linked to emblematic flavors of our territory. We only had to select the most relevant combinations for us in order to launch our range of Hard Seltzers in just a few weeks.

We asked Metarom to help us and analyze the markets for alcoholic flavored spirits and the new trend for “no/low alcohol”. Their analysis and numerous tailor-made proposals helped us to support our R&D progress and to stimulate our distributor customers. The “technical and formulation” module in their Flavor Class program was a decision gas pedal.