Flavored water: a fast-growing market not to be overlooked

Thanks to their varied, natural flavors, flavored waters are winning over more and more consumers looking for alternatives to sugary and/or alcoholic drinks. As a result, flavored water is now one of the major trends in the beverage sector, opening the door to exciting opportunities for food manufacturers. However, to succeed in finding and/or keeping your place in this market, it is important to understand the reasons behind this craze, and to focus on flavours that will appeal to consumers. That is why Metarom, a specialist in the creation of food flavors, offers you an overview of the flavored water market and helps you develop unique natural flavors to launch or enrich your beverage range.

Flavored water: a healthy, natural alternative to traditional drinks

Flavored water is attractive because of its ability to meet the expectations of consumers looking for healthier, more natural products. In view of the growing concerns about excessive sugar consumption, these drinks are emerging as the alternative of choice. The promise of flavored waters is simple and seductive: essential hydration without compromising on taste, thanks to delicate and varied flavors that delight the palate. Their compositions, often free from added sugars and rich in natural flavors, make flavored waters a beverage of pleasure, well-being and transparency when it comes to ingredients.

An explosion of flavors for every taste

One of the strengths of flavored water lies in its infinite potential with regard to flavors and tastes. From classic lemon to exotic mango, hibiscus and elderflower, brands can indulge in anything to captivate their consumers. Bolder flavors, such as ginger beer or fruit infusions, help to attract those who seek new experiences while renewing interest in these beverages. This diversity of flavors is perfectly suited to the varied tastes of consumers, whether they prefer sweet fruit or subtle floral notes.

The beverage market: an industry undergoing major transformation

The boom in flavored waters reflects a profound change in the beverage market. Long dominated by soft drinks and juices, sugar-free or low-sugar flavored water represents a new segment that is emerging as a future growth driver for manufacturers. And with good reason, since current trends highlight the importance of health, sustainability and creativity in consumer choices. This dynamic encourages brands to develop healthy, innovative and environmentally friendly products, notably through the use of natural flavors, beverages containing less sugar and sweeteners, and more eco-friendly formats. A tall order, and flavored waters seem to meet all the criteria.

Metarom: a key partner in the development of innovative natural flavors

For food manufacturers, gaining a foothold in the flavored water sector requires a thorough understanding of market expectations. That is why Metarom, a specialist in flavoring solutions, helps brands create unique flavor signatures for the consumers of tomorrow.

By drawing on our expertise, companies have every chance of developing recipes that combine naturalness, taste and originality. This empowers them to offer products that are in tune with consumer expectations, by focusing on:

• Healthier beverages thanks to flavors for reduced-sugar beverages
• An unparalleled taste experience thanks to surprising beverage flavors and original combinations
• A wide range of daring variations (flavored sparkling water, infusion, flavor solution to add to water, etc.)

The success of flavored water shows no signs of slowing down – quite the contrary. By partnering with Metarom, brands have the opportunity to capitalize on this dynamic market, offering flavored waters that combine pleasure, naturalness and innovation. It’s a winning bet to meet the expectations of the consumers of today and tomorrow.ant pour répondre aux attentes des consommateurs d’aujourd’hui et de demain.

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