Non-alcoholic fermented beverages: how to break into this booming market

Non-alcoholic fermented beverages such as kombucha and kefir have become staples on specialist store shelves, and are beginning to find their way into supermarkets. These beverages with their health benefits, particularly for the intestinal microbiota, are becoming increasingly popular with health-conscious consumers. The growing success of these products is due not only to their natural composition and digestive benefits, but also to their unique taste experience. In this fast-growing market, innovation is essential to stand out from the crowd, particularly when it comes to flavors.

To help food manufacturers make their mark in the non-alcoholic fermented beverage market, Metarom, a specialist in natural flavors for beverages, assists them in the development of customized flavor signatures and active solutions like Acti'Boost, which meets consumers' taste expectations.

What is a fermented beverage?

Fermented beverages are products that are derived from a fermentation process in which bacteria or yeast transform sugars into organic acids, gas or alcohol. Among the most popular non-alcoholic fermented beverages are kombucha and kefir.

• Kombucha, a fermented sweet tea infusion, is renowned for its digestive benefits and low sugar content.
• Kefir is a lightly carbonated beverage fermented from kefir grains. It offers an equally healthy alternative to classic sodas.

These drinks are prized for their beneficial effects on the intestinal microbiota. In fact, they help boost the immune system and improve digestion. They are also rich in vitamins and antioxidants.

The market for non-alcoholic fermented beverages: exponential growth

The market for non-alcoholic fermented beverages is booming. Kombucha, in particular, has an ever-expanding market share, thanks to a wider range of products and a growing presence in supermarkets.

This sector accounts for a significant share of the soft drinks market, and is set to continue growing in the years ahead. And with good reason: today's consumers are increasingly looking for healthy, innovative products. It is therefore only logical that they should be interested in these beverages with their health benefits and subtle tastes.

Fermented beverages: how to stand out in this dynamic market

In such a competitive market, it's essential for producers of fermented beverages to stand out from the crowd by offering a unique taste experience. This is where flavors for fermented beverages come into play, enhancing these products while preserving their natural authenticity.

Flavors play a crucial role in enhancing consumers' sensory experience. They can be used to adjust taste, modulate acidity or mask certain unpleasant notes resulting from fermentation, thus creating a more pleasant-tasting product. Thanks to high-quality, innovative flavoring solutions, it is possible to offer a wide range of flavors for an infinite variety of kombucha and kefir products, while preserving the benefits of these fermented beverages.

Metarom: expert in natural flavors for fermented beverages

Metarom, with its extensive expertise in the development of natural flavors, offers tailor-made solutions for the fermented beverage industry. As a specialist in natural beverage flavors, Metarom understands the importance of offering quality flavors that integrate perfectly into product matrices while preserving their natural benefits. That is why we develop specially designed flavors for manufacturers to enhance their fermented beverages, in particular by adding fruity or floral nuances that go well with fermentation.

Supporting manufacturers in their product development

Metarom has positioned itself as a true partner to food manufacturers. The company supports its customers in the development of innovative products, with tailor-made flavors and innovative active solutions such as Acti'Boost and Acti'Mask to meet the demands of modern consumers. Today's consumers are looking for beverages that are not only healthy, but also pleasant to drink. The active solutions developed by Metarom enable brands to develop fermented beverages with well-balanced taste profiles, while responding to current trends such as reducing the sugar content and using natural products.

Fermented beverages such as kombucha and kefir are booming, and the market offers many opportunities for manufacturers wishing to position themselves in this dynamic sector. By offering natural flavors for fermented beverages, Metarom enables manufacturers to stand out from the crowd with innovative products adapted to new consumer expectations.

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