GULFOOD MANUFACTURING 2025 – November 4 to 6th – DUBAI – Stand RH16

Metarom France, a subsidiary of Metarom Group (€72M, 306 employees in 2024), has been developing flavoring solutions, extracts and caramels for 70 years, with a strong customer focus and sensitivity to consumers’ tastes. With 152 employees and a revenue of nearly €41M, the company serves France and 40 other countries, complementing the international activity supported by the group’s 9 other subsidiaries.

Metarom will be participating in Gulfood Manufacturing to engage discussions on the challenges and opportunities shaping the food industry. Aligned with today’s consumer trends focused on wellness and indulgence, we will showcase our latest creative and distinctive innovations across the beverage, cereal, and dairy sectors.

Beverage World: Innovation at the Forefront

Driven by growing awareness of wellness and balanced nutrition, consumers are now turning to more natural beverages, favoring reduced-sugar recipes. This deep shift in expectations is driving remarkable growth in the segment, opening new perspectives for innovation.

To illustrate these trends, Metarom will showcase 4 applications at the event:

Firstly, a strawberry and orange blossom flavored water, an embodiment of wellness and naturalness will be present. It will be followed by a ginger soda, symbolizing authenticity and freshness, aligned with the pursuit of healthier recipes. Finally, to satisfy consumers’ craving for indulgence, an original soda combining cola and popcorn flavors will be presented, also available in a reduced-sugar version.

Bakery, Viennoiserie & Pastry World

Dive into the world of bakery innovation with our selection of biscuits and breakfast cereals featuring unique flavors. Bold flavor combinations, designed to inspire your next product developments.

For this 2025 edition, we will unveil spiced pumpkin flavored biscuits, a surprising creation that reinvents indulgence with a warm, original touch. This innovation will be complemented by a breakfast cereal featuring blueberry and yogurt notes, offering a subtle balance of fruity freshness and creamy smoothness.

With these innovations, we highlight our expertise in flavor development and our ambition to anticipate consumer trends by combining pleasure, naturalness, and creativity.

Dairy World

Discover a milk that charms with its simplicity and authenticity. A perfect balance between milky smoothness and delicious flavor. A tasting experience that brings us back to the essentials: authentic taste and indulgence accessible to all.

Metarom will also showcase a strawberry flavored milk, complementing the other featured applications. A simple yet essential creation.

Journalists, if you would like to find out more about Metarom France's new aromatic solutions and interview Benedicte Chenuet, Marketing Director at Metarom France, please contact Lea Doucet, Press Officer, on +33 (0)777 385 285, or at media@metarom.fr.