What are the new flavor trends in the beverage sector?

The market for non‑alcoholic refreshing beverages (soft drinks) is highly dynamic, driven by consumers seeking naturalness, well‑being, and guilt‑free pleasure. In 2025, flavor profiles shifted toward greater sophistication, and this trend is expected to continue in 2026.

In this segment, citrus fruits remain essential (lemon, lime, orange, etc.), but they are now crafted with more complexity: bitter, zesty notes or paired with botanicals (rosemary, basil, ginger, etc.). Red berries, peach, and mango are also strengthening their presence, appealing to consumers in search of balanced indulgence.

Another key trend: the rise of functional beverages. With them, drinks become carriers of promises: relaxation, energy, digestion, and hydration.

Finally, flavors inspired by iconic cocktails (mojito, spritz, gin and tonic) are gaining popularity, establishing mocktails as festive alcohol‑free alternatives.

In 2026, beer is expected to reaffirm its status as an accessible, convivial drink, while reinventing itself through flavor. The segment of non‑alcoholic and low‑alcohol beers continues to expand, particularly among younger generations, who value health and moderation.

Expectations are clear: to preserve the authentic taste of beer while exploring new flavor frontiers. Fruity flavors continue to dominate (lemon, mango, raspberry, grapefruit) in this segment, but new notes are gaining ground, such as peach, ginger, and tea‑fruit combinations.

Flavored beers play a key role in refreshing traditional ranges. More accessible and more creative, they attract consumers with original recipes, often released as limited editions. At the same time, craft beers maintain a strong presence in the market by emphasizing authenticity, storytelling, and more complex flavor profiles that blend citrus, floral, and botanical notes.

The spirits market is undergoing a transformation, marked by moderation in consumption, premiumization, and a growing quest for sensory experiences.

Fruity flavors remain central (lemon, red fruits, orange, passion fruit), while spicy notes are emerging as a strong secondary trend. These profiles add character and complexity, particularly valued in RTD (Ready‑to‑Drink) cocktails.

Another notable shift: the rise of No/Low spirits. Consumers expect alcohol‑free alternatives that can deliver the aromatic richness of traditional recipes. Extraction techniques, flavor naturalness, and sensory precision are becoming decisive factors.

Finally, pastry‑inspired notes (chocolate, coffee, caramel, pistachio) and limited editions enhance brand appeal among consumers seeking premium and distinctive products.