Understand the trends in your market to better guide your flavor choices

Anticipating market developments: a strategic challenge for agri-food players

Changes in consumer expectations, tensions over raw materials, growing industrial constraints: the sweet products markets are evolving rapidly and making decision-making more complex.

In this context, anticipating market trends is no longer a theoretical monitoring exercise, but a real decision-making tool, both for R&D teams and for purchasing, marketing, or innovation.

It is precisely with this logic that Metarom has developed its Market Newsletters.

The Market Newsletters: expert decoding by business sector

The Metarom Market Letters are analytical publications designed to provide a clear, structured, and practical reading of market dynamics.

They are aimed at professionals who wish to:

• Gain a clearer understanding of consumption trends,
• Identify the key flavor trends in their sector,
• Access concrete elements to guide their formulation choices.

Each Market Letter is dedicated to a specific sector and draws on:

• Market data,
• Analysis of taste trends,
• And the on‑the‑ground expertise of our teams,

Content enriched by interactive social media monitoring

PTo deepen its trend analysis, Metarom has added a new section to its Market Letters dedicated to social media monitoring.

This interactive monitoring makes it possible to illustrate:

• The themes emerging among consumers,
• The uses, messages, and product highlights that are gaining visibility.

In addition to market data and expert analysis, this section provides a more vivid and concrete view of trends, directly connected to consumers’ expectations and imagination.

Content designed for the reality of manufacturers

Unlike a purely theoretical approach, Metarom Market Letters provide an application‑oriented perspective.

They include, in particular:

• The major underlying trends shaping the market,
• The dominant and emerging flavor profiles,
• The formulation challenges linked to industrial constraints,
• Sources of inspiration to fuel R&D thinking.

The objective is not to prescribe a single solution, but to provide keys to understanding that help each stakeholder make the right trade‑offs according to their own constraints.

Market Letters available for several sectors

Metarom now offers Market Letters covering several sweet product markets, including:

Each document is designed to address the specific challenges of the sector concerned, while remaining anchored in a global vision of trends.

Why download a Metarom Market Letter?

Downloading a Market Letter means:

• Accessing a structured and up-to-date analysis of your market,
• Benefiting from expert insight into flavor trends,
• Fueling your thinking on innovation, reformulation, or product development,
• Having a resource that your internal teams can directly put to use.

Access the Market Letters

Subscribe today to stay ahead of new trends and find inspiration for your next developments.