For the first time, Metarom will take part in Food & Beverage West Africa, a major event for the food and beverage industry in West Africa.
From June 9 to 11, the teams will welcome visitors in Lagos, Nigeria, at stand 4B12.
Beverages, cereal products, caramels, extracts and flavoring solutions: expertise dedicated to sweet food markets.
Supporting the momentum of African food and beverage markets
As global food and beverage markets evolve rapidly and the African continent continues to show strong momentum, Metarom brings its international expertise and understanding of local market realities to manufacturers across the continent.
With an approach rooted in listening to customer needs and consumer expectations, the group supports the development of solutions aligned with today’s major consumption trends.
Differentiation drivers at the heart of the show
- Indulgence: creating appealing and memorable sensory experiences.
- Naturalness: meeting expectations for transparency and quality.
- Functionality: supporting the search for more targeted ingredients.
- Accessibility: designing solutions adapted to market realities.
Recipes and tools to support innovation projects
The show will give visitors the opportunity to discover innovative recipes, along with the ranges and tools developed by Metarom to support their innovation and differentiation initiatives.
The teams will focus in particular on their solutions and expertise for beverages and cereal products, two sectors where consumer expectations are rapidly evolving around pleasure, creativity and the search for new taste experiences.
A focus on innovation
Between local inspirations and international trends, beverage markets are moving toward increasingly creative, distinctive and sensory experiences.
A cola & popcorn application designed to illustrate indulgent and distinctive beverage profiles.
Lemon-flavored water
An application focused on freshness, well-being and naturalness.
Grenadine soda inspired by Chapman
An iconic Nigerian-inspired beverage with fruity and refreshing notes.
Cola & popcorn soda
A novel low-sugar soda designed to meet growing demand for indulgent and distinctive beverages.
Ginger biscuit: authenticity, spicy warmth and differentiation
The ginger biscuit is part of today’s trend for authentic, spicy flavors, increasingly appreciated by consumers looking for distinctive sensory experiences.
This application also illustrates the rise of “swicy” trends, combining sweetness with spicy warmth to enrich the tasting experience.
Meet us at stand 4B12
The Metarom teams will be in Lagos to discuss the challenges and opportunities shaping African food and beverage markets.
written by Pauline MARTEL
Marketing Project Manager
As Marketing Project Manager at Metarom, I oversee the strategic monitoring, events, and marketing departments. I analyze and interpret emerging market trends in order to inform decision-making and anticipate market developments.