Grapefruit, the star of drinks in 2025: Metarom’s focus is on natural ingredients

Grapefruit has become an essential flavor note in the world of beverages, appreciated for its vibrant, fruity, and slightly bitter character. In response to rising demand for natural ingredients and distinctive sensory profiles, Metarom is unveiling a new line of natural grapefruit flavors crafted from a proprietary in-house extract.

A double grapefruit signature featuring both pink and yellow varieties

In keeping with its commitment to natural, bespoke flavor solutions, Metarom is enhancing its portfolio with a new offering of natural grapefruit flavor. Featuring both pink and yellow grapefruit profiles, this new range was specially crafted to meet the evolving demands of the beverage industry.

Tailored applications for alcoholic and non-alcoholic beverages

These flavors are specially designed for the following segments:

• Non-alcoholic beverages: flavored waters, sodas, syrups
• Alcoholic beverages, beer, liqueurs, spirits

A true staple in the world of refreshing beverages, grapefruit captivates with its fruity, tangy, and bitter profile—perfectly aligned with today’s consumer trends: naturalness, transparency, and enjoyment.

Meeting market trends with naturalness and authenticity

Natural, clean-label, and fruity profiles are winning over more and more consumers, particularly in refreshing summer drinks. With its sensory appeal that’s at once familiar and unique, grapefruit flavor aligns seamlessly with this momentum.

By developing its own extracts, Metarom guarantees full traceability and consistent flavor quality—while offering tailored formulation options.

Rooted in nature and true to the fruit’s flavor identity, Metarom’s grapefruit flavors infuse industrial creations with freshness and authenticity. A solution that blends technical expertise and sensory appeal to shape the beverages of the future.

Metarom expertise for your projects

Thanks to its expertise in extraction, natural flavor development, and customized support, Metarom stands out as a strategic partner in crafting beverages with bold sensory character.

From flavor brief to final formulation, our technical and marketing experts guide manufacturers through every step: profile selection, application testing, and tailored refinement.

With Metarom, infuse your drinks with a grapefruit signature that’s natural, authentic, and refreshingly distinctive.