A competitive caramel signature for breakfast cereals

How we helped a client in developing the caramel signature of its range of extruded cereals in 3 steps:

• In defining the exact objectives, the target flavoring costs and the recipes themselves with the R&D, with the involvement of their Marketing team
• In sharing and bringing together a common sensory language through a discovery workshop revolving (à supprimer) around the “caramel wheel” (honey-flavored, roasted, buttery, milk flavored…)
• In the mapping, by our experts, of the flavor profiles available on the Market and in analyzing consumer expectations

RESULT: “Customized” flavor signatures have been provided for a quick, easy, convinced decision