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Extracts at the center of soft drink insights

How we helped a client in developing a soft drink with tea extracts in 4 steps:

  • In defining the exact specifications, the sales areas covered and the product positioning
  • In sharing and bringing together our Market analyses and identifying trends and consumer insights
  • In showcasing our concepts in ready-to-taste applications
  • In adjusting and customizing in real time the flavorings and extracts selected during a dedicated workshop on our premises

RESULT: A range of flavorings and extracts has been provided to meet consumers’ expectations for naturalness and innovation

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