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Fruit and plant extracts for beers at the center of insights

How we helped a client in developing a beer with white rum and ginger extracts in 3 steps:

  • In defining product positioning
  • In sharing and bringing together our Market analyses and identifying trends and consumer insights
  • In showcasing our concepts in ready-to-taste applications

RESULT: A range of flavorings and extracts has been provided to meet consumers’ expectations for refreshment and innovation

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