Innovative functional biscuits

How we helped a client in developing an innovation program in 4 steps:

• In defining the exact specifications, the sales areas covered and the product positioning, with the involvement of their Marketing team
• In sharing and bringing together our annual Market analyses and identifying trends and consumer insights
• In showcasing our concepts in ready-to-taste applications
• In adjusting and customizing in real time (à supprimer) the flavorings selected during a dedicated workshop on our premises

RESULT: A range of flavorings has been provided to bring highly anticipated novelties to the range