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Innovative functional biscuits

How we helped a client in developing an innovation program in 4 steps:

  • In defining the exact specifications, the sales areas covered and the product positioning, with the involvement of their Marketing team
  • In sharing and bringing together our annual Market analyses and identifying trends and consumer insights
  • In showcasing our concepts in ready-to-taste applications
  • In adjusting and customizing in real time (à supprimer) the flavorings selected during a dedicated workshop on our premises

RESULT: A range of flavorings has been provided to bring highly anticipated novelties to the range

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