Top Notes: major hits in candy

How we helped a client compose his main top notes in 3 steps:

• In defining the exact objectives and the recipes themselves with R&D, with the involvement of their Marketing team
• In sharing and bringing together a common sensory language through a discovery workshop revolving (à supprimer) around “the strawberry wheel, fruity and warm notes”
• In the mapping, by our experts, of the flavor profiles available on the Market and analyzing consumer expectations

RESULT: “Customized” flavor signatures and finished product applications were provided for a quick, easy, convinced decision