Updating a Vanilla signature for madeleines
How we helped a client in developing the flavor signature of its range of madeleines in 3 steps:
- In defining the exact objectives and the recipes themselves with the R&D, with the involvement of their Marketing team
- In sharing and bringing together a common sensory language through a discovery workshop revolving (à supprimer) around the “vanilla wheel” (woody vanilla, caramelized vanilla, rum-flavored, vanillin-flavored…)
- In the mapping, by our experts, of the flavor profiles available on the Market and in analyzing consumer expectations