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Flavors of the moment – Special edition OG 2024

Flavors of the moment – Special edition OG 2024

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OG 2024: harness flavors in the colors of the Olympic flag for your new food products

The purplish-blue of blueberries, the bright yellow flesh of pineapples, the matte black of licorice, the tangy green of kiwis, the brilliant red of cranberries. It's no coincidence that these fruits and plants are the flavors of the moment. They owe their success not only to their subtle flavours and many benefits, but also to their colors. Indeed, these rich, shimmering flavors echo the bright colors of the rings on the Olympic flag, evoking a spirit of cultural diversity and excellence. Covering a wide spectrum of tastes, the aromas of these fruits and plants blend together in a bouquet of flavors enjoyed worldwide, just like the athletes who will be coming from the four corners of the globe to celebrate unity through sport at the Games.

To pay fitting tribute to the OG, Metarom, a specialist in the creation of flavor signatures, invites you to explore these notes that will elevate your food and beverage products while sending a nod to the Olympic flag.

Blueberry flavor pays homage to the Olympic flag's blue ring of Europe


The blueberry, blue gold of the undergrowth, owes its fame not only to its taste but also to its origins. Cultivated and harvested for centuries in the forests of Europe and North America, the blueberry is renowned for its many benefits. A source of antioxidants, blueberry supports the immune system and eye health.

Blueberry flavors with their subtle sweet and tart notes combine wonderfully with other forest fruits such as strawberry, blackberry, and blackcurrant. The blueberry flavor also blends perfectly with milky notes such as cream and yoghurt, as well as with vanilla. In jams, perfumes or avant-garde culinary creations such as pastries and other baked goods, blueberry flavors never cease to seduce.

Pineapple flavor in reference to the yellow ring symbolizing Asia


A symbol of the exotic, the pineapple originated in the far-flung lands of South America and has spread to other continents, such as Asia, to the delight of gourmets. Rich in vitamins C, B1 and B6, pineapple has a number of virtues: high energy intake, anti-inflammatory effect, improved digestive comfort...

Pineapple lends itself to bold combinations with spicy flavors like ginger, or refreshing notes like mint. Its tangy flavor guarantees thirst-quenching drinks, juices and other desserts an explosion of tropical flavours.

Licorice flavor: a nod to Africa's black ring


Licorice, that dark, enigmatic root, is extracted from Glycyrrhiza glabra. This plant thrives in areas with rich, moist soils and a warm climate, such as North Africa. Used since ancient times for its therapeutic qualities, licorice is valued for helping with digestive disorders and its soothing effect on the respiratory tract.

Licorice flavor, with its distinctive aniseed and woody notes, complements both sweet and savory cuisines. It goes well with citrus fruits (lemon, grapefruit, yuzu, etc.) as well as spices such as cinnamon. No matter where it is introduced, the use of licorice flavoring always creates bold, modern combinations.

Kiwifruit flavor to signify the green ring of Oceania


Kiwifruit, originally from China and popularized worldwide by New Zealand, embodies vivacity with its green flesh and small black seeds. High in vitamins C and E, and rich in fiber, it is a powerful antioxidant that promotes cell regeneration and digestive comfort.

The tart, fresh flavours of kiwifruit blend perfectly with strawberry and peach flavors, creating a gentle harmony on the palate. Creamier notes, such as those of yoghurt, are also ideal to combine with kiwifruit, balancing its sharp vivacity and natural acidity. Kiwifruit flavorings can be used to create combinations that guarantee perfectly balanced taste experiences. They are ideal for light desserts or thirst-quenching drinks.

Cranberry flavor in honor of America's red ring


The cranberry instantly evokes the wild expanses of the American northeast, where it thrives in peat bogs. But the story of this tart little berry doesn't end with the beauty of its native land - it contains a treasure trove of virtues. Cranberries are highly prized for their antioxidant properties and their role in preventing urinary tract infections. Cranberries are also recognized for their high vitamin C content and their potential benefits for cardiovascular health.

The cranberry's distinctive bitter-tart flavor makes it a perfect addition to many culinary blends. Cranberries combine well with apples and citrus fruit for an explosion of freshness. The unique tang of cranberries also combines well with sweeter notes, such as caramel or white chocolate. In both juice and distillate, it adds a touch of sophistication and a brilliant color reminiscent of the passionate red of the Olympic ring that symbolizes America.

Very much in vogue, the flavors of these fruits and plants never cease to delight consumers and culinary designers alike. Blueberry, pineapple, licorice, kiwifruit and cranberry - all flavors recognized for their specific benefits and taste combinations - are proof that nature offers a range of sensations just as vast as the values of diversity and excellence that represent the Olympic spirit. Like exceptional athletes, these flavors transcend time and culture, uniting us around a shared love of novelty and excellence.

To stay at the forefront of these developments, it is important to keep abreast of innovations and understand the preferences of different generations of consumers. Discover our flavoring solutions and the different food flavor markets we've been creating with passion since 1953.

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