The soft drinks market: a growing trend
- Flavors
As a brand, are you looking to enter the soft drinks market or maintain your position by renewing your product range? Metarom, specialist in the manufacture of flavors for beverages and and food products, offers innovative flavoring solutions that meet the needs of the soft drinks market.
Why position yourself in the soft drinks market?
The soft drinks market has grown exponentially in recent years. Consumers increasingly concerned about their health and well-being are turning to these alcohol-free alternatives.
So much so, that the soft drinks market has become one of the most dynamic in the food industry. In France, it consists mainly of carbonated and non-carbonated beverages, including colas, sodas, lemonades, iced teas and flavored waters.
While the soft drinks market includes sweetened beverages, the demand for more natural, less sweetened beverages is growing, reflecting a trend towards healthier eating. This trend can be a real opportunity for manufacturers wishing to diversify their offering by capitalizing on flavors for soft drinks.
Flavors of the moment for soft drinks
While positioning itself in the soft drinks sector enables companies to diversify their market share by banking on a buoyant sector, the competition is very tough. Indeed, newcomers can find it difficult to establish a foothold, and even well-established players need to be able to constantly renew themselves if they are to retain theirs.
Fortunately, soft drinks offer an ideal platform for the introduction of new products and innovative flavors that respond to current trends. Fermented beverages, infused iced teas and flavored waters are just some of the growing categories.
At Metarom, we're always on the lookout for the latest trends. Our research into the soft drinks market has enabled us to develop flavors that will appeal to tomorrow's consumers.
Here are some of the most popular flavors for soft drinks in 2024:
Apple
The timeless, universal apple flavor adds a fresh, fruity note that blends perfectly with a wide range of beverage bases.
Elderflower
Elderflower has become a very popular flavor thanks to its delicacy and refined floral character.
Ginger Beer
Ginger beer flavor adds a spicy, tangy touch, perfect for consumers looking for bold flavors. This flavor is particularly popular in fermented drinks and mocktails.
Mango
Mango offers an exotic, sweet flavor that is irresistible to tropical fruit lovers. It goes wonderfully well with iced tea and flavored water.
Cherry
Rich and sweet, cherry flavor is perfect for adding depth to carbonated and non-carbonated beverages. It is also excellent in combination with other fruits for innovative blends.
Dragon fruits
Dragon fruit flavor is increasingly in demand for its exotic and visually appealing profile. It’s perfect for trendy drinks and summer creations.
Hibiscus
Hibiscus is known for its slightly tart flavor and beautiful red color. It is ideal for infusions and iced teas, offering both beautiful color and refreshing flavor.
The soft drinks market represents a golden opportunity for food manufacturers. By innovating with surprising flavors, such as those developed by Metarom, companies can not only meet consumers' growing expectations in terms of naturalness and health, but also stand out in a rapidly expanding sector. Would you like to develop your soft drinks range? Discover our flavoring solutions to create the beverages of tomorrow.
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