Extracts at the center of soft drink insights
How we helped a client in developing a soft drink with tea extracts in 4 steps:
- In defining the exact specifications, the sales areas covered and the product positioning
- In sharing and bringing together our Market analyses and identifying trends and consumer insights
- In showcasing our concepts in ready-to-taste applications
- In adjusting and customizing in real time the flavorings and extracts selected during a dedicated workshop on our premises