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Updating a Vanilla signature for cookies

How we helped a client in developing the flavor signature of its range of biscuits in 3 steps:

  • In defining the exact objectives and the recipes themselves with the R&D, with the involvement of their Marketing team
  • In sharing and bringing together a common sensory language through a discovery workshop revolving (à supprimer) around the “vanilla wheel” (woody vanilla, caramelized vanilla, rum-flavored, vanillin-flavored…)
  • In the mapping, by our experts, of the flavor profiles available on the Market and in analyzing consumer expectations

RESULT: “Customized” flavor signatures and finished product applications have been provided for a quick, easy, convinced decision

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