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A unique brown ale signature

How we helped a client brewer in developing a unique brown ale signature in 4 steps:

  • In defining the exact objectives and the recipes themselves with R&D, with the involvement of their Marketing team
  • In sharing and bringing together a common sensory language through a discovery workshop of signature notes (spicy, of character, indulging…)
  • In the mapping, by our experts, of the flavor profiles available on the Market and in analyzing consumer expectations
  • In adjusting and customizing in real time (à supprimer) the flavorings selected during a dedicated workshop on our premises

RESULT: Natural signature flavorings and applications have been provided for an easy, convinced decision

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