Create your aromatic signature for your beers, ciders & hard seltzers

Beer is experiencing a renewed positioning, with strong consumers recruitment having revived the category.

The multiplicity of trends is putting pressure on the reduction of large series: IPA, alcohol-free and 0.0° beers, extensive range of botanical and floral notes, mixology with tequila, rum, vodka…

The consumer associates it with events and conviviality, with guilt-free refreshment. The anchoring of the regional soil, the typicity of malts and hops, as well as the naturalness put forward are guarantees of tradition and clean label.

The deep mutation of consumers’ expectations in terms of bitterness and varied aromatic notes offers brewers unlimited fields of possibilities for the development of new recipes.

In this line, the modernization of Ciders and the breakthrough of Hard Seltzers are recruiting other consumers in search of innovative and pleasurable refreshment.

Our flavorings provide an infinity of tastes and meet a multitude of challenges

Metarom is passionate about creating food flavorings, mainly sweet flavorings, for human food and beverages. We have chosen to dedicate ourselves to agri-food industrials at every step of the creation and industrialization process.


We have been by your side since 1953 to provide you with a wide range of customized solutions which have been tested and approved and are designed to enhance your products and create a specific signature.

Active solutions

Metarom has created ranges of natural flavoring solutions which are specifically dedicated to meeting your nutrition improvement challenges.

Our range of active flavoring solutions, Acti’sens®, is designed to improve the nutrition profile, mask unwanted off-notes and restore the flavor profile

The Acti’Boost® range is made up of natural flavorings designed to boost the perceived fat, sweet or salty taste, helping you come up with new, improved recipes with a higher nutrition score, without compromising on taste.

The Acti’Mask® range is made up of natural flavorings designed to mask unwanted off-notes which can occur when recipes are protein-enriched (pea, yeast or soya protein), enriched with amino acids and other macro and micro-nutrients or intense sweeteners.

and fillings

Metarom also specializes in the creation and production of special caramels, caramel flavorings, fillings and sauces.

Since 1953, Metarom has also been developing countless ranges of caramel fillings adapted to each type of beverages.

Our Market Newsletters

Metarom has been sharing resources linked to trends in the various sweet food markets since the beginning of 2021.

We are currently analyzing 7 sectors: cereal products (cookies + yellow dough), ice cream, dairy products and plant-based desserts, non-alcoholic soft drinks, beer and spirits.

Marketing teams are analysing the trends in these markets, changes in flavor notes, regulatory updates, etc. Translated into English and German, our Lettres Marchés – or “Market Newsletters” – is a library of important resources of information for food manufacturers.

They trusted us

METAROM came to proactively introduce us to the flourishing market of Hard Seltzers just as we were considering launching this type of products. METAROM’s application department was able to offer us numerous ready-to-taste propositions linked to emblematic flavors of our territory. We only had to select the most relevant combinations for us in order to launch our range of Hard Seltzers in just a few weeks.

Mrs. H Marketing Product Manager for a large French brewery group
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